Rtds in Guatemala

Rtds in Guatemala

RTDs have a very specific consumer base in Guatemala – currently it is a beverage that caters mainly to young adults. These consumers are looking for beverages with a lower alcohol content, for the following reasons: they have still not acquired a taste for spirits; they consider beverages containing less alcohol to be better for them; they have affordable unit prices; and they are convenient, allowing them to be an easy drink to consume at home.

Euromonitor International's RTDs in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Rtds in Guatemala
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
1.
the Price Gap Between On-trade and Off-trade Hinders On-trade Expansion
Spirit-based Rtds Remains the Largest and Fastest Growing Category Within Rtds
Competitive Landscape
Industrias Licoreras De Guatemala Dominates Rtds
Other Players
New Product Launches
Category Data
Table 1 Sales of RTDS by Category: Total Volume 2013-2018
Table 2 Sales of RTDS by Category: Total Value 2013-2018
Table 3 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 4 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 5 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 10 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 11 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 12 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 13 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 14 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Executive Summary
Total Volume Growth for Alcoholic Drinks in Guatemala
Cervecería Centroamericana Opens A New Microbrewery
Domestic Company Cervecería Centroamericana Dominates Alcoholic Drinks
Traditional Distribution Channels Remain the Strongest
A Strong Performance Is Expected in the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook