Royal Unibrew will continue to seek to boost its value share in soft drinks in Denmark. The company will work to strengthen its brand portfolio through the continued promotion of existing brands and further product innovation. The main focus of innovation will be the continued increase in consumer demand for healthy and functional beverages. The distribution partnership with PepsiCo will also remain an important element of the company’s overall strategy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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