Royal Unibrew A/S in Alcoholic Drinks (Denmark)

Royal Unibrew A/S in Alcoholic Drinks (Denmark)

Royal Unibrew will seek to grow its position through innovation and new product launches. This is exemplified by review period launches such as the organic beer Royal Økologisk and the flavoured/mixed lager Royal Shandy. The company will also seek growth through a more defined and targeted approach to the growing niche of craft beer.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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