Royal FrieslandCampina NV in Soft Drinks (Netherlands)

Royal FrieslandCampina NV in Soft Drinks (Netherlands)

Royal FrieslandCampina is a very large company with a wide variety of food and drinks brands. The company is mainly a dairy company and this means that dairy and cheese products are its priority. Within its overall strategy juice products are not a major focus area. This does not mean, however, that the company does not invest in its juice brands. Research and development as well as marketing and promotion of its new and existing ranges remain of importance and Royal FrieslandCampina does not wa...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2017
Strategic Direction
Key Facts
Summary 1 Royal FrieslandCampina NV: Key Facts
Competitive Positioning
Summary 2 Royal FrieslandCampina NV: Competitive Position 2016

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