Routin SA in Soft Drinks (France)
According to the company itself, it is most important for Routin to “get out from its own ghetto”. Already well-known as one of the mainstream subcontractors for private label, the company managed to develop promising brands and concepts, such as Fruiss Raving Rabbids, new packaging (HDPE 75cl “squeezers” similar to those used for mustard and mayonnaise in packaged food), and mainly Ouiz, one of the leading brands offering ultra-concentrates over 2014/2015.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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