Roust Hungary Kft in Alcoholic Drinks (Hungary)
Roust Hungary plans to expand its share in spirits by focusing on the promotion of its most popular strategic brands, both off-trade and on-trade. The company is expanding its imported product portfolio in the most dynamic areas of spirits. It strives to improve profitability despite rising taxes by shifting its focus to standard and premium brands which have lower taxes, especially bitters and herb flavoured vodka. The company will continue the successful actions of mass media advertising and f...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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