Ron Santa Teresa CA in Alcoholic Drinks (Venezuela)
Ron Santa Teresa will continue to focus on retaining consumers in standard rum, where volume sales are high, and to capture upper-income consumers migrating from whiskies to premium and super-premium rum. In this regard, the company will continue to focus on direct new product development towards the high end of the market, taking the advantage of capturing sophisticated consumers that are adopting premium rum as a substitute for whisky.
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