Ron Santa Teresa CA in Alcoholic Drinks (Venezuela)
Ron Santa Teresa will continue to focus on retaining consumers in standard rum, where volume sales are high, and to capture upper-income consumers migrating from whiskies to premium and super-premium rum. In this regard, the company will continue to focus on direct new product development towards the high end of the market, taking the advantage of capturing sophisticated consumers that are adopting premium rum as a substitute for whisky.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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