Rolex (Hong Kong) Ltd in Personal Accessories (Hong Kong, China)
Rolex (Hong Kong) is expected to focus on marketing its watches and retaining its luxury positioning to appeal to middle-to-high-income consumers. Marketing messages will emphasise the brand’s heritage to increase awareness and sales.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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