Rohit Surfactants Pvt Ltd in Home Care (India)
Rohit Surfactants Pvt Ltd is planning to set up a soda-ash plant and a detergent manufacturing unit in Gujarat, in order to strengthen its geographic presence. The entry into the home ground of Nirma Ltd, which was a leader in detergents in the region a few years ago, is a strategy the company is employing to acquire Nirma consumers. This will help the company to penetrate the west region of the country with fewer logistical costs involved.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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