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The Rise of Hydration Beverages in Southeast Asia

The Rise of Hydration Beverages in Southeast Asia

With growing awareness of healthy living in Southeast Asia, hydration beverages have garnered increased attention. While still bottled water continues to dominate, new product innovations in the form of flavours and specific health benefits have emerged, catering to various hydration needs. This report outlines the trends in hydration beverages, as well as several key considerations for beverage players.

Euromonitor International's The Rise of Hydration Beverages in Southeast Asia global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


The Rise of Hydration Beverages in Southeast Asia
Euromonitor International
January 2019
Introduction
Performance of Hydration Beverages
Drivers Behind Demand for Hydration
Various Hydration Consumer Groups
Potential Challenges and Opportunities

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