Rice, pasta and noodles is clearly dominated by dried pasta in Italy, with the overall performance therefore largely depending on the fate of this category. Due to the maturity of dried pasta, manufacturers looked to avoid commoditisation by promoting more regional and sophisticated pasta shapes in order to combat pressure on unit prices, whilst volume sales saw a moderately positive performance in 2015 thanks to the widening range of products with a healthier positioning. Chilled pasta also...
Euromonitor International's Rice, Pasta and Noodles in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Noodles, Pasta, Rice.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Rice, Pasta and Noodles market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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