Ricard SA in Alcoholic Drinks (France)
For the GBO Pernod Ricard Groupe, since France has dropped to fourth position just behind India, the activities of its Pernod and Ricard subsidiaries should become more tactical in its core country. The company no longer expects to post appreciable growth in actual volume terms in France. In fact, its priority in the country is expected to be to gain share in aniseed-flavoured spirits, whiskies, rum and vodka. This could be thanks to impressive progression, such as Absolut in vodka; or even due...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook