Ri Happy Brinquedos S/A in Toys and Games (Brazil)
Ri Happy Brinquedos is one of the leading retailers of toys and games in Brazil. Despite the challenging economic situation, Ri Happy continued to increase its store footprint in the country, reaching 163 stores by the end of 2016. The company is expected to continue investing in new openings to increase its presence in Brazil, whilst continuing to implement cost-reduction efforts to improve the profitability of its business. Despite being highly dependent on store-based sales, Ri Happy is also...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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