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Rewe International AG in Home Care (Austria)

Rewe International AG in Home Care (Austria)

Over the forecast period, Rewe International’s main strategy in retailing in Austria is to differentiate itself from the competition. Thus, the company is expected to continue to focus on unique services and innovative new store formats while expanding its product range and opening more online shops. In June 2016, it expanded its internet retailing presence by creating an additional online shop: Merkur Online. The retailer aims to gradually extend its delivery reach, which was limited to Vienna...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2017
Strategic Direction
Key Facts
Summary 1 Rewe International AG: Key Facts
Summary 2 Rewe International AG: Operational Indicators
Company Background
Private Label
Summary 3 Rewe International AG: Private Label Portfolio
Competitive Positioning
Summary 4 Rewe International AG: Competitive Position 2016

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