Revlon Inc in Beauty and Personal Care (World)
Despite Revlon’s multinational presence, it remains heavily reliant on the mature US market, where it is struggling to maintain relevance with its flagship brand. A slow innovation pipeline has been to the detriment of all its colour cosmetics brands. Greater focus is also imperative in other high-opportunity zones, such as fragrances in Latin America. Revlon is challenged in both developed and developing markets by smaller players in different guises and must prioritise digital to keep pace.
Euromonitor International’s Revlon Inc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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