Retailing in New Zealand

Retailing in New Zealand

Growth in online sales once again outstripped bricks and mortar, which was a key driver behind the growth in retailing value sales in New Zealand in 2019. With New Zealand being a small country (by international standards) population wise, spread out over a relatively large geographical area, the level of choice available to consumers in New Zealand is lower than in other international markets such as Australia, with product ranges being smaller and retail pricing tending to be higher. As such,...

Euromonitor International's Retailing in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Retailing in New Zealand
Euromonitor International
March 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
E-commerce driving growth
International brands coming to New Zealand
GST law changes
Online marketplaces in vogue
Difficult economic outlook expected to impact retailing
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas
End of financial year sale
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
Convenience stores struggling for relevance
Competition from supermarkets to continue
Reconnecting with local communities viewed
COMPETITIVE LANDSCAPE
Four Square remains the leading brand
Independent stores struggling
Night ‘N’ Day ranked second
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
PROSPECTS
PROSPECTS
HEADLINES
PROSPECTS
Growth to continue despite margin pressure
Social responsibility becoming more prominent
Online sales becoming more prominent
COMPETITIVE LANDSCAPE
Countdown remains the largest brand
Foodstuffs enters e-commerce
Costco arrival expected to shake things up
CHANNEL DATA
Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 82 Supermarkets GBO Company Shares: % Value 2015-2019
Table 83 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 84 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 85 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Value sales decline continues
Challenges ahead for liquor retailers
Competition from supermarkets
COMPETITIVE LANDSCAPE
Channel remains heavily segmented
Super liquor leads the channel
The Mad Butcher facing an uncertain future
CHANNEL DATA
Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 91 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 92 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 93 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 94 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 95 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 96 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 97 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 98 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 100 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 101 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 102 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 103 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Strong competition from e-commerce placing pressure on brick and mortar stores
Growing presence from international fast-fashion brands
New shopping centres could provide assistance
COMPETITIVE LANDSCAPE
H&M doubles it’s share
Cotton On continues to lead
Launch of The Market to influence channel performance
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Competition from online retailers putting pressure on bricks and mortar
Discounting prominence grows
Economic outlook to influence forecast period performance
COMPETITIVE LANDSCAPE
Noel Leeming continues to lead
Harvey Norman maintains a steady presence
JB Hi-Fi turnaround
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Beauty specialists drive growth in 2019, but chemists/pharmacies expected to strengthen foothold
Chemist Warehouse continues store expansion
Low online shopping penetration expect to change
COMPETITIVE LANDSCAPE
Green Cross Health continues to lead
Chemist Warehouse strongest performer
In-store service remains a priority
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Construction boom fuelling growth but expected to stabilise
Ikea announces entry into New Zealand market
Online offering expected to be focal point
COMPETITIVE LANDSCAPE
Mitre 10 continues to lead
Bunnings looking to expand its New Zealand presence
Briscoes records record profit
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Lifestyle trends characterising department stores
Consistent growth expected during forecast period
Competition from e-commerce
COMPETITIVE LANDSCAPE
Farmers continues to lead
David Jones opens second store
Smith & Caughey’s holds firm in second place
CHANNEL DATA
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 146 Department Stores GBO Company Shares: % Value 2015-2019
Table 147 Department Stores GBN Brand Shares: % Value 2016-2019
Table 148 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 149 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Strong competition from other retail channels
Challenging operating conditions
Changing nature of retail
COMPETITIVE LANDSCAPE
Variety stores remains heavily segmented
Increasing competition from e-commerce
Competition from store-based retailing
CHANNEL DATA
Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 154 Variety Stores GBO Company Shares: % Value 2015-2019
Table 155 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 156 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 157 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
PROSPECTS
HEADLINES
PROSPECTS
CAGR decline in value sales expected
Focus on in-store retail experience cannibalising direct selling
Moving to online
COMPETITIVE LANDSCAPE
USANA continues to lead
Online strategies to characterise competitive dynamics
Digital strategies key to driving awareness
CHANNEL DATA
Table 160 Direct Selling by Category: Value 2014-2019
Table 161 Direct Selling by Category: % Value Growth 2014-2019
Table 162 Direct Selling GBO Company Shares: % Value 2015-2019
Table 163 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 164 Direct Selling Forecasts by Category: Value 2019-2024
Table 165 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Homeshopping struggling to keep up
E-commerce cannibalising sales
Store-based retailing threat continues
COMPETITIVE LANDSCAPE
EziBuy continues to lead, but diversifying away from homeshopping
Channel dynamics present challenge for brands
CHANNEL DATA
Table 166 Homeshopping by Category: Value 2014-2019
Table 167 Homeshopping by Category: % Value Growth 2014-2019
Table 168 Homeshopping GBO Company Shares: % Value 2015-2019
Table 169 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 170 Homeshopping Forecasts by Category: Value 2019-2024
Table 171 Homeshopping Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Packaged drinks driving growth
Tobacco vending machines mooted, but unlikely
COMPETITIVE LANDSCAPE
Coca-Cola Amatil continues to lead
Number of vending machines expected to grow
CHANNEL DATA
Table 172 Vending by Category: Value 2014-2019
Table 173 Vending by Category: % Value Growth 2014-2019
Table 174 Vending GBO Company Shares: % Value 2015-2019
Table 175 Vending GBN Brand Shares: % Value 2016-2019
Table 176 Vending Forecasts by Category: Value 2019-2024
Table 177 Vending Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Online marketplaces expected to drive growth
Launch of The Market
Apparel and footwear e-commerce leads channel growth
COMPETITIVE LANDSCAPE
Trade Me continues to lead
The Warehouse remains leading non-grocery player
Briscoes performs well
CHANNEL DATA
Table 178 E-Commerce by Channel and Category: Value 2014-2019
Table 179 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 180 E-Commerce GBO Company Shares: % Value 2015-2019
Table 181 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 182 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 183 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Mobile conversion increasing
5G trial launched, roll out over forecast period expected
Mobile changing buying behaviour
COMPETITIVE LANDSCAPE
User Experience (UX) an increasing priority
Mobile apps being favoured over other devices
The Market launches
CHANNEL DATA
Table 184 Mobile E-Commerce: Value 2014-2019
Table 185 Mobile E-Commerce: % Value Growth 2014-2019
Table 186 Mobile E-Commerce Forecasts: Value 2019-2024
Table 187 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Food and drink driving e-commerce
Local players dominate
Average basket size increases, driving growth
COMPETITIVE LANDSCAPE
Pak N Save launched online shopping
Progressive Enterprises continues to lead
New World relaunch
CHANNEL DATA
Table 188 Food and Drink E-Commerce: Value 2014-2019
Table 189 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 190 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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