Market Research Logo

Retailing in New Zealand

Retailing in New Zealand

New Zealand retail sales registered a positive performance in 2017, driven by the strong demand for domestic and international goods and services during the review period. This owed much to the continuing economic recovery, improvement in employment level, and a rise in migrants especially in major cities. Rising household disposable incomes also led to a greater degree of consumer confidence, in turn, leading to more sales.

Euromonitor International's Retailing in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RETAILING IN NEW ZEALAND
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Retailing in New Zealand Records Stronger Value Growth in 2017
Retailers Invest in Digital Capabilities
Progressive Enterprises Leads Sales in 2017
Grocery Retailers Records Faster Growth Than Non-grocery Specialists
Retailing Is Expected To Continue To Grow, Albeit Slowing Down
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 27 Retailing GBO Company Shares: % Value 2013-2017
Table 28 Retailing GBN Brand Shares: % Value 2014-2017
Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Stores Is An Attractive Category for Growth
Convenience Needs To Become Even More Convenient
Beverages Look Set To Be A Likely Bet
Competitive Landscape
Foodstuffs Maintains Dominance With Its Key Brands
Independent Stores Struggle To Compete
Promotional Activity Looks Set To Remain High
Channel Data
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 74 Convenience Stores GBO Company Shares: % Value 2013-2017
Table 75 Convenience Stores GBN Brand Shares: % Value 2014-2017
Table 76 Convenience Stores LBN Brand Shares: Outlets 2014-2017
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Prospects
Prospects
Headlines
Prospects
Promotions Go Beyond Price
Players Optimise Supermarkets Network for Better Reach
Data-driven Marketing Is in Focus
Competitive Landscape
Supermarkets Remains A Duopoly in New Zealand
Foodstuffs Responds With Fresh Collective
Foodstuffs Taps Into the Online Channel
Channel Data
Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 82 Supermarkets GBO Company Shares: % Value 2013-2017
Table 83 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 84 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 85 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Premiumisation Determines Fortunes of Liquor Specialist Retailers
Competition From Modern Retail Channels Is Another Obstacle
Small-format Supermarkets With Added Services Further Cannibalise Sales
Competitive Landscape
Extensive Fragmentation Characterises Traditional Grocery Retailers
Brumby's Aims To Be Bread Winner Through Local Acquisition of Master Franchises
Top Three Brands Locked in A Battle With the Bottle
Channel Data
Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 90 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 91 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 92 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 93 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 94 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 95 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 96 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 97 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 98 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 100 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 101 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 102 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 103 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Omnichannel Retail Enjoys Positive Reception From New Zealand Consumers
Bargain Hunting at Big Box Retailers Poses Further Threat
Iconic Local Children's Clothing Retail Stores Close, As Online Buyer Steps in
Competitive Landscape
Hallenstein Glasson Holdings Ltd Leads Apparel and Footwear Specialist Retailers
Australian Companies Cotton on To Neighbour's Potential
Acquisition of Footwear Division Offers Short-lived Value Share Change
Channel Data
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Easing Housing Market
Internet Retailing Grows in Popularity
Seasonality Drives Sales for Electronics and Appliance Specialist Retailers
Competitive Landscape
Electronics and Appliance Specialist Retailers Is Intensely Competitive in New Zealand
Noel Leeming Group Performs Well in 2017
Channel Data
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Pharmacies As Healthcare Providers
It Investments To Future-proof A Business
Demographics Play A Part
Competitive Landscape
Pharmacy Consolidation Is Key Strategy
Chemist Warehouse To Disrupt Nz Pharmacies Category
Channel Data
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022
Headlines
Prospects
Alternative Payment Methods Appeal To Millennials in Particular
Housing Slowdown Negatively Impacts the Category
Entry of Amazon To Australia May Push Retailers To Improve Internet Retailing
Competitive Landscape
Mitre 10 Removes Single-use Plastic Bags
Rumours of Ikea Opening Up Small Stores in New Zealand
Channel Data
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022
Headlines
Prospects
David Jones Ltd Expands Its Retail Footprint With A Trans-tasman Leap
Legacy Department Stores Face Uphill Battle To Remain Relevant To Millennials
Competitive Landscape
Farmers Department Store Chain Ensures James Pascoe Ltd Leads Category
Department Stores Is Set To Reconsider Commercially Viable Use of Retail Space
Channel Data
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 146 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2015
Table 147 Department Stores GBO Company Shares: % Value 2013-2017
Table 148 Department Stores GBN Brand Shares: % Value 2014-2017
Table 149 Department Stores LBN Brand Shares: Outlets 2014-2017
Table 150 Department Stores LBN Brand Shares: Selling Space 2014-2017
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 152 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Variety Stores Continues To Struggle
Channel Data
Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 155 Variety Stores GBO Company Shares: % Value 2013-2017
Table 156 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 157 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 158 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Prospects
Headlines
Prospects
Players Utilise Social Media Platforms As A Means of Marketing
Direct Selling Dwindles in Popularity
Competitive Landscape
Avon Pulls Out of New Zealand
Nerium International Enters New Zealand
Channel Data
Table 161 Direct Selling by Category: Value 2012-2017
Table 162 Direct Selling by Category: % Value Growth 2012-2017
Table 163 Direct Selling GBO Company Shares: % Value 2013-2017
Table 164 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 165 Direct Selling Forecasts by Category: Value 2017-2022
Table 166 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Multichannel Approach Is Key
Competition Means TV Shows Must Be Both Entertaining and Personal
Quality Control Improvements Are Key
Competitive Landscape
Ezibuy Remains the Leading Player in Homeshopping
Generating Profit Is As Hard As Ever
Homeshopping Faces Competition From Internet Retailing
Channel Data
Table 167 Homeshopping by Category: Value 2012-2017
Table 168 Homeshopping by Category: % Value Growth 2012-2017
Table 169 Homeshopping GBO Company Shares: % Value 2013-2017
Table 170 Homeshopping GBN Brand Shares: % Value 2014-2017
Table 171 Homeshopping Forecasts by Category: Value 2017-2022
Table 172 Homeshopping Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
buy Now, Pay Later Payment Solutions Gain Popularity
Mobile Shopping Apps Help Deliver A Seamless Shopping Experience
Internet Retailing Spending Is Up Over the Review Period
Competitive Landscape
Catchoftheday Launches in New Zealand
Increasing Desire To Level Playing Field With Foreign Online Retailers
Internet Retailing Is Very Fragmented
Channel Data
Table 173 Internet Retailing by Category: Value 2012-2017
Table 174 Internet Retailing by Category: % Value Growth 2012-2017
Table 175 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 176 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 177 Internet Retailing Forecasts by Category: Value 2017-2022
Table 178 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand Increases for Omnichannel Offerings
Emerging Trend for On-demand Alcohol Delivery Services
Increasingly Busy Lifestyles Lead To Shift Towards Convenience
Competitive Landscape
New World Introduces Internet Retailing
Woolworths Gbo Focuses on Improving Countdown's Omnichannel Offering
Channel Data
Table 179 Food and Drink Internet Retailing: Value 2012-2017
Table 180 Food and Drink Internet Retailing: % Value Growth 2012-2017
Table 181 Food and Drink Internet Retailing Forecasts: Value 2017-2022
Table 182 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022
Headlines
Prospects
Consumption Shifts From Sugary Drinks in Line With Global Trends
Interactive Vending Machines Use Ai Technology To Modify Service
Vending Machines Providing Fresh, Healthy Food Increase
Competitive Landscape
Coca-Cola Remains A Vendor With A Clear Lead
Small Operators Maintain Growth in Vending
Vending Operators Enjoy More Location Opportunities
Channel Data
Table 183 Vending by Category: Value 2012-2017
Table 184 Vending by Category: % Value Growth 2012-2017
Table 185 Vending GBO Company Shares: % Value 2013-2017
Table 186 Vending GBN Brand Shares: % Value 2014-2017
Table 187 Vending Forecasts by Category: Value 2017-2022
Table 188 Vending Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Mobile Internet Retailing Now Close To A Third of Internet Retailing's Total Sales
Channel Data
Table 189 Mobile Internet Retailing: Value 2012-2017
Table 190 Mobile Internet Retailing: % Value Growth 2012-2017
Table 191 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 192 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report