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Retailing in Vietnam

Retailing in Vietnam

Thanks to the positive economic environment and several trade agreements signed in the last five years, retailing continued its sustainable growth in Vietnam in 2017. The rising number of foreign players in the Vietnamese retail market encouraged many local companies to put more investment into their product portfolios and operational processes in order to compete. Consequently, consumers benefited from various promotional campaigns and wide product portfolios, leading to the stable performance...

Euromonitor International's Retailing in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RETAILING IN VIETNAM
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Retailing Records Stable Growth in Vietnam
Mergers and Acquisitions Continue
Retailing in Vietnam Attracts More International Players
the Potential of Internet Retailing
Retailing in Vietnam Is Expected To See A Positive Performance
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 27 Retailing GBO Company Shares: % Value 2013-2017
Table 28 Retailing GBN Brand Shares: % Value 2014-2017
Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Stores Target the Younger Generation
Networks Expand Across Vietnam
Convenience Stores Capture Share From Traditional Grocery Retailers
Competitive Landscape
Intense Competition Between Local and Foreign Players
Local Players Dominate the Vietnamese Market
Potential for New Players
Channel Data
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 74 Convenience Stores GBO Company Shares: % Value 2013-2017
Table 75 Convenience Stores GBN Brand Shares: % Value 2014-2017
Table 76 Convenience Stores LBN Brand Shares: Outlets 2014-2017
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Prospects
Headlines
Prospects
Potential Investment in Non-grocery Products in Hypermarkets
Opportunities for Domestic Products in Hypermarkets
the Growth of Mini Supermarkets Affects Hypermarkets
Competitive Landscape
International Brands Drive the Growth of Hypermarkets
Private Label - A Competitive Strategy of Big C
Channel Data
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 82 Hypermarkets GBO Company Shares: % Value 2013-2017
Table 83 Hypermarkets GBN Brand Shares: % Value 2014-2017
Table 84 Hypermarkets LBN Brand Shares: Outlets 2014-2017
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Mini Supermarkets Become More Popular
Growing Taste for Supermarket Private Label Products
Healthy Living Is A Trend in Grocery Retailing
Competitive Landscape
Domestic Retailers Dominate Supermarkets
New Player Bach Hoa Xanh Sees the Fastest Growth
Key Players Consolidate in A Fragmented Channel
Channel Data
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 90 Supermarkets GBO Company Shares: % Value 2013-2017
Table 91 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 92 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 93 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Traditional Grocery Retailers Remains the Main Retail Channel for Groceries
Traditional Grocery Retailers Become More Organised
Small Grocers Slowly Move Away From the Main Streets
Competitive Landscape
Grocery Internet Retailing Is A Potential Threat To Growth
Mini Supermarkets Are Gaining Share From Traditional Markets
Channel Data
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 98 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 99 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 100 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 101 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 102 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 103 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 104 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 105 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 109 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 111 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Opportunities for Global Brands To Enter Vietnam
Internet Retailing Is Booming in Apparel and Footwear
Omnichannel Is A Strategy for Local Brands
Competitive Landscape
Local Brands Dominate the Fragmented Fashion Market
Biti's Footwear Targets the Younger Generation
Global Mass Fashion Enters the Vietnamese Market
Channel Data
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
the Expansion of Retail Outlets Is Vital for Success
Internet Retailing of Consumer Electronics and Consumer Appliances
Improving the In-store Experience
Competitive Landscape
Mobile World Remains the Leader
Vingroup Withdraws Investment From the Vinpro Chain
Nguyen Kim Expands Its Stores Into Hypermarkets
Channel Data
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Vitamins and Dietary Supplements See Rising Demand in Pharmacies/drugstores
Optical Goods Stores Set To See Dynamic Growth
Internet Retailing of Beauty and Healthcare Products
Competitive Landscape
Chemist/pharmacy Chains Are Gaining Share From Independent Stores
International Brands Dominate Beauty Specialist Retailers
Consumers Set To Switch To Trusted Retail Brands
Channel Data
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022
Headlines
Prospects
Home and Garden Furniture Are in High Demand
Fashion Trends in Home Décor
Omnichannel Retailing in Home and Garden Specialist Retailers
Competitive Landscape
Aa Corp Remains the Leader
Jysk and Uma Compete Strongly
Kasagrand Is the Biggest Furniture Supermarket in Vietnam
Channel Data
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022
Headlines
Prospects
Department Stores Attract More Customers With A New Business Model
Department Stores Offer Foreign Cultures
Department Stores Enter Online Sales
Competitive Landscape
Parkson Sees A Strong Decline
Takashimaya Offers A Japanese Experience As A Competitive Advantage
Aeon Mall Wins Over Vietnamese Consumers
Channel Data
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 154 Department Stores GBO Company Shares: % Value 2013-2017
Table 155 Department Stores GBN Brand Shares: % Value 2014-2017
Table 156 Department Stores LBN Brand Shares: Outlets 2014-2017
Table 157 Department Stores LBN Brand Shares: Selling Space 2014-2017
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Variety Stores Offer Products From Foreign Cultures
Variety Stores Expand Under the Franchise Concept
Variety Stores and Imported Brands
Competitive Landscape
Ilahui Sees the Fastest Growth
Hachi Hachi Japan Shop and Its Omnichannel Strategy
Miniso and Its Ambitions in Vietnam
Channel Data
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 162 Variety Stores GBO Company Shares: % Value 2013-2017
Table 163 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 164 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 165 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Prospects
Headlines
Prospects
the Government Tightens Policies on Direct Selling
Consumer Healthcare Continues To See Growth
Natural and Green Are Key Selling Points
Competitive Landscape
Amway Vietnam Remains the Leader in Direct Selling
Oriflame and Its Strategic Position in Beauty Products
Thien Ngoc Minh Uy Ceases Trading Due To Its Unlawful Business Model
Channel Data
Table 168 Direct Selling by Category: Value 2012-2017
Table 169 Direct Selling by Category: % Value Growth 2012-2017
Table 170 Direct Selling GBO Company Shares: % Value 2013-2017
Table 171 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 172 Direct Selling Forecasts by Category: Value 2017-2022
Table 173 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Homeshopping Still Growing, Albeit From A Relatively Small Base
Consumer Health Still the Biggest Area in Homeshopping
TV Shopping the Main Homeshopping Method
Competitive Landscape
Homeshopping Still Fragmented
Homeshopping Players Move Into the Digital Age
Channel Data
Table 174 Homeshopping by Category: Value 2012-2017
Table 175 Homeshopping by Category: % Value Growth 2012-2017
Headlines
Prospects
Delivery Is Critical for the Success of Online Businesses
Beauty and Personal Care Is A Category With Potential
Omnichannel Remains A Booming Trend
Competitive Landscape
Mobile World Is A Leader in Operating An Omnichannel Strategy
Mergers and Acquisitions
the Healthy Development of Marketplace Platforms
Channel Data
Table 176 Internet Retailing by Category: Value 2012-2017
Table 177 Internet Retailing by Category: % Value Growth 2012-2017
Table 178 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 179 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 180 Internet Retailing Forecasts by Category: Value 2017-2022
Table 181 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Prospects
Prospects
Headlines
Prospects
Nationwide 4g Coverage Encourages Mobile Internet Retailing
Rising Smartphone Ownership Leads To Growth in Online Sales
the Development of Mobile Applications
Competitive Landscape
A Partnership Between Lazada and Zalo
Mobile World Remains the Leader
Vinamilk Develops A Mobile Application
Channel Data
Table 182 Mobile Internet Retailing: Value 2012-2017
Table 183 Mobile Internet Retailing: % Value Growth 2012-2017
Table 184 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 185 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

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