Retailing in Uruguay

Retailing in Uruguay

The less-than-robust performance of the Uruguayan economy continues to exert a negative influence on consumer spending patterns. In turn, retailing value sales growth is slowing, particularly amongst store-based retailers. Indeed, amidst economic uncertainty, many consumers are becoming more price-conscious, often cutting their spending on non-essential items, increasingly searching for cheaper items or, in some cases, postponing purchases altogether. On the other hand, retailing channels that p...

Euromonitor International's Retailing in Uruguay report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Retailing in Uruguay
Euromonitor International
April 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Sluggish economic performance continues to affect growth of retailing value sales
Supermarkets woo consumers via service and online presence
E-commerce benefiting from widening ownership of smartphones and new entrants
New international entrants include Guess and Komaz
Steady growth expected for all retailing channels as economic climate brightens
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Navidad (Christmas)
Vuelta a Clases (Back to School)
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 15 Retailing GBO Company Shares: % Value 2015-2019
Table 16 Retailing GBN Brand Shares: % Value 2016-2019
Table 17 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 18 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 20 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
Supermarkets continues to lead thanks to low prices despite challenge posed by diminishing tourist demand
Modern grocery retailers seek to spur growth by improving the consumer shopping experience
Hypermarkets must cope with shift to e-commerce
COMPETITIVE LANDSCAPE
Ta-Ta continues as leader by increasing discounts and enhancing the shopping experience
Axion Energy Argentina continues to transform forecourts of recent acquisition Esso
Tienda Inglesa expands into convenience stores
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2014-2019
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2014-2019
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2014-2019
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2019-2024
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2019-2024
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2019-2024
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Traditional grocery retailers continue to hold significant value sales lead over modern grocery retailers
Traditional grocery retailers set to become more reliant on low-income consumers
Venturing into e-commerce could bolster value sales of traditional grocery retailers and delay growth of competing channels
COMPETITIVE LANDSCAPE
Traditional grocery retailing remains highly fragmented with no stand-out company recording significant value share in 2019
Kiosks continue to lead traditional grocery retailers but they face continue threat from attractive modern retailers
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 58 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 59 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Apparel and footwear specialist retailers sees falling value sales in 2019 as cautious consumers limit their purchases
Declining tourist numbers in 2019 affecting performance of apparel and footwear specialist retailers
Apparel and footwear specialist retailers anticipate channel to rebound in line with brightening economic climate
COMPETITIVE LANDSCAPE
Chic Parisien remains strong leader and focuses on brand evolution
Recently arrived international behemoth H&M continues to try to drive changes in buying habits
International players continue to be attracted by Uruguay despite economic slowdown
CHANNEL DATA
Table 60 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 61 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 62 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 63 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 64 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 65 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 66 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Value sales of health and beauty specialist retailers continue to grow in 2019 despite increasing challenge by e-commerce
Supermarkets continue to expand offerings by launching new pharmacies inside their stores
PedidosYa app makes it easier for consumers to buy pharmacy products
COMPETITIVE LANDSCAPE
After enhancing its e-commerce presence, San Roque strengthens its position in 2019 by modernising its offering
Newly arrived international player Biocosmetica Exel continues to establish a strong presence in Uruguay
Government restriction on pharmacy expansion prompts Farmashop to launch new beauty chain Bella in 2019
CHANNEL DATA
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 70 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Mixed retailers remains a nascent channel with only one significant player
Strong growth fuelled by low prices and economic uncertainty
Mixed retailers continue to be hindered by limited product range
COMPETITIVE LANDSCAPE
Recently-arrived Lojas Renner settling in and launching new outlets
With Lojas Renner emphasising clothing sales, apparel and footwear specialist retailers remain the department store’s primary competitors
Lojas Renner engages consumers by offering them a chance to rate their shopping experience
CHANNEL DATA
Table 80 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2019
Table 82 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 83 Sales in Mixed Retailers by Channel: % Value Growth 2017-2019
Table 84 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 85 Mixed Retailers Outlets by Channel: % Unit Growth 2017-2019
Table 86 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 87 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 88 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 89 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Value sales growth of direct selling continues in 2019 driven by convenience and lower prices
Direct selling continues to benefit from its overwhelmingly female workforce
Direct selling players taking note of the growing e-commerce channel
COMPETITIVE LANDSCAPE
Despite declining value share, Nuvó Cosméticos retains lead thanks to strong brands
Beauty and personal care products continue to hold commanding position in direct selling portfolios in 2019
Herbalife Uruguay continues to lead nutrition direct selling in 2019
CHANNEL DATA
Table 96 Direct Selling by Category: Value 2014-2019
Table 97 Direct Selling by Category: % Value Growth 2014-2019
Table 98 Direct Selling GBO Company Shares: % Value 2015-2019
Table 99 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 100 Direct Selling Forecasts by Category: Value 2019-2024
Table 101 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
E-commerce continues with robust growth in 2019, driven by rapid adoption by younger consumers and tech-savvy adults
Retailers continue to develop multichannel experience for consumers
Webrooming develops as consumer shopping patterns evolve
COMPETITIVE LANDSCAPE
Beyond third-party merchants, grocery retailer Henderson & Cía (Tienda Inglesa) leads e-commerce in value share in 2019
Potential for entry of independent small grocers?
Mercado Libre and other third-part merchants combined hold largest e-commerce value share in 2019
CHANNEL DATA
Table 102 E-Commerce by Channel and Category: Value 2014-2019
Table 103 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 104 E-Commerce GBO Company Shares: % Value 2015-2019
Table 105 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 106 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 107 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Mobile e-commerce continues robust growth in 2019 in line with increasing smartphone penetration
Limited range of shopping apps hinders sales
Smartphone penetration continues to increase in 2019, driving mobile e-commerce growth
COMPETITIVE LANDSCAPE
Third-party merchants capitalise on the high cost of developing mobile apps
Leader Mercado Libre tailors offer to range of retailers and offers user-friendly app
As more consumers turn to smartphones, retailers increasingly adopt mobile-first strategies
CHANNEL DATA
Table 108 Mobile E-Commerce: Value 2014-2019
Table 109 Mobile E-Commerce: % Value Growth 2014-2019
Table 110 Mobile E-Commerce Forecasts: Value 2019-2024
Table 111 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

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