Retailing in the United Arab Emirates

Retailing in the United Arab Emirates

Euromonitor International's Retailing in United Arab Emirates report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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Retailing in the United Arab Emirates
Euromonitor International
March 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Retailing recovers slightly but still sluggish in 2019
Price sensitivity is growing
Brick-and-mortar embraces “retailment”
E-commerce is dominated by pure players
Tourist spending remains key driver for retailers
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Dubai Shopping Festival
Dubai Summer Surprise
Back to School
Super Sales
White Friday
Payments and delivery
Emerging business models
DEFINITIONS
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
Convenience drives the category
Ready-to-eat meals attracts consumers
Self-checkout finds its footing
COMPETITIVE LANDSCAPE
Competition from convenience-style supermarkets
Adnoc sees improvement
Zoom retains its leading position
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Discounters only entered the market in 2018
Rising demand for cheaper groceries
More outlets expected to open
HEADLINES
PROSPECTS
Innovations in-store enhance experience
Smaller shopping baskets will challenge hypermarkets
Reinvention of store formats brings attention of hypermarkets
COMPETITIVE LANDSCAPE
Hypermarkets expand their offerings of oral care products
Majid Al Futtaim is leader in channel
Hypermarkets remains largest channel in grocery retailers, driven by promotions
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 82 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 83 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 84 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Majid Al Futtaim launches I.AM+
Supermarkets go digital
Omnichannel
COMPETITIVE LANDSCAPE
Grandiose supermarket in Dubai Mall Zabeel extension
Al Maya Group ranks second in value terms
SPAR supermarket enters Dubai market
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Supermarkets GBO Company Shares: % Value 2015-2019
Table 91 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 92 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 93 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Struggling to survive
Excise taxes and VAT impact growth of food, drink and tobacco specialist retailers
Traditional retail remains small and specialised
COMPETITIVE LANDSCAPE
Family-owned baqalas across the Emirates contribute to high fragmentation
Patchi launches e-commerce site
Demographic distinctions drive traditional grocers
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 98 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 99 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 100 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 101 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 102 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 103 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 104 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 105 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 109 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 111 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Zara premier’s first self-checkout store globally
International brands fuel brand consciousness
Personalisation fuels luxury sales
COMPETITIVE LANDSCAPE
Fashion Avenue draws visitors to Dubai Mall
Louis Vuitton opens new pop-up outlet while store undergoes renovation
Gucci is leading brand within handbags
CHANNEL DATA
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Touch and feel
Collaborations help add spice
Health and wellness fuels Fitbit success
COMPETITIVE LANDSCAPE
Sharaf DG retains its lead in the channel
Etisalat and Du offer iPhone for less than AED200/month
Luxury wearables now sole category within luxury portable consumer electronics
CHANNEL DATA
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Food-based ingredient trend
Beauty becomes experiential
Mass outpaces premium
COMPETITIVE LANDSCAPE
Refilling packaging
Professional services impact sector
Sephora leads beauty with strong brand appeal
CHANNEL DATA
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Trend of smart home upgrading grows
Rents decreasing causing some to upgrade
No online pure player yet in this category
COMPETITIVE LANDSCAPE
IKEA opens new store in Jebel Ali
Al Futtaim Group retains leading position
Homewares and home furnishing stores face threats to growth
CHANNEL DATA
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Luxury department stores impacted by rise of e-commerce
Competitors put pressure on department stores
Gourmet food offerings not as successful as expected
COMPETITIVE LANDSCAPE
Paris Gallery closes in Dubai Mall
Centrepoint extends lead
Galeries Lafayette adds more high-end brands
CHANNEL DATA
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 154 Department Stores GBO Company Shares: % Value 2015-2019
Table 155 Department Stores GBN Brand Shares: % Value 2016-2019
Table 156 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 157 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Variety stores lure customers with attractive prices for household items
Variety stores see highest rate of outlet expansion
Variety stores have not included food
COMPETITIVE LANDSCAPE
Jashanmal continues to lead the channel
Japanese variety stores attract value-focused and high-income millennials for BPC
Tchibo increases its share of coffee business
CHANNEL DATA
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 162 Variety Stores GBO Company Shares: % Value 2015-2019
Table 163 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 164 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 165 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Legal obstacles may be headwind to category growth
Channel is stigmatised
Beauty and personal care direct selling saw biggest drop
COMPETITIVE LANDSCAPE
Oasis Water Co remains the leading direct selling player in the country
Forever Living continues strong presence in the region
Direct selling continues to be an immature market
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2014-2019
Table 169 Direct Selling by Category: % Value Growth 2014-2019
Table 170 Direct Selling GBO Company Shares: % Value 2015-2019
Table 171 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 172 Direct Selling Forecasts by Category: Value 2019-2024
Table 173 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Citruss TV is the only homeshopping channel
Television viewership is down due to streaming
Elderly viewers attracted to the category
COMPETITIVE LANDSCAPE
E-commerce a future competitor
Local Emiratis are the main consumers
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2014-2019
Table 175 Homeshopping by Category: % Value Growth 2014-2019
Table 176 Homeshopping GBO Company Shares: % Value 2015-2019
Table 177 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 178 Homeshopping Forecasts by Category: Value 2019-2024
Table 179 Homeshopping Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Expo 2020 to fuel vending machine growth
NIVEA brings vending convenience
Fresh sushi vending machines in metro stations
COMPETITIVE LANDSCAPE
Ex Oriente Lux’s GOLD to go holds the highest value share
The category is diversifying steadily
Tobacco vending machines banned
CHANNEL DATA
Table 180 Vending by Category: Value 2014-2019
Table 181 Vending by Category: % Value Growth 2014-2019
Table 182 Vending GBO Company Shares: % Value 2015-2019
Table 183 Vending GBN Brand Shares: % Value 2016-2019
Table 184 Vending Forecasts by Category: Value 2019-2024
Table 185 Vending Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Cash is king but change is on the horizon
Digitalisation is new frontier of luxury retail
Logistics
COMPETITIVE LANDSCAPE
Fashion e-commerce players
E-commerce is growing; but physical stores remain dominant
Sephora.ae revamps its website
CHANNEL DATA
Table 186 E-Commerce by Channel and Category: Value 2014-2019
Table 187 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 188 E-Commerce GBO Company Shares: % Value 2015-2019
Table 189 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 190 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The leapfrog effect
Advanced logistics network
Mobile wallets facilitating this
COMPETITIVE LANDSCAPE
Asia-based e-commerce thrives
Carrefour grocery e-commerce growing rapidly
Amazon dominates category
CHANNEL DATA
Table 192 Mobile E-Commerce: Value 2014-2019
Table 193 Mobile E-Commerce: % Value Growth 2014-2019
Table 194 Mobile E-Commerce Forecasts: Value 2019-2024
Table 195 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Excise taxes impact category
Tech-savvy consumers will fuel the category
Sales of alcoholic drinks online gain traction
COMPETITIVE LANDSCAPE
Niche players gaining steam
Meal kits become fashionable
Amazon dominates in non-fresh food grocery
CHANNEL DATA
Table 196 Food and Drink E-Commerce: Value 2014-2019
Table 197 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 198 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024
PROSPECTS

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