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Retailing in Tunisia

Retailing in Tunisia

Retailing continued to see positive current value sales growth in 2017. While softening economic conditions reduced spending confidence among lower-income consumers, their higher-income counterparts were less affected, and many continued to indulge in luxury purchases. Major retailers accelerated the expansion of new outlets across the country and were aggressive in their marketing strategies in a bid to stimulate consumer demand and encourage spending.

Euromonitor International's Retailing in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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RETAILING IN TUNISIA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Sustainable Value Growth Performance in 2017
Internet Retailing Is on the Rise
Grocery Retailers Extend Their Reach
Multinationals Benefit From the Ongoing Modernisation of Retailing
Retailing Is Set To Record Positive Value Growth Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value 2012-2017
Payments and Delivery
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 10 Retailing GBO Company Shares: % Value 2013-2017
Table 11 Retailing GBN Brand Shares: % Value 2014-2017
Table 12 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 13 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 14 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 15 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 16 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 18 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 20 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 22 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 24 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Supermarkets Records Important Value Sales and Outlet Growth
Traditional Grocery Retailers Continue To Lead
Expansion of Hypermarkets and Supermarkets Supports Modern Grocery Retailers
Competitive Landscape
Ulysse Hyper Distribution Leads Modern Grocery Retailers in 2017
Groupe Magasin Général Merges With Auchan
Intense Competitive Landscape
Channel Data
Table 25 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 26 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 27 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 28 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 29 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 30 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 31 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 32 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 33 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 34 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 36 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 37 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 38 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 39 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 40 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Dynamism of other Grocery Retailers
Tunisians Continue To Favour Independent Small Grocers
Supermarkets Represent A Major Threat To Independent Small Grocers
Competitive Landscape
Poulina Group Holding Leads A Highly Fragmented Competitive Landscape
Advertising Reinforces Positioning
Independents Continue To Dominate Traditional Grocery Retailers
Channel Data
Table 41 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 42 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 43 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 44 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 45 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 46 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 47 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 48 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 49 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 50 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 51 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 52 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 53 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 54 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 55 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 56 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Steady Growth Is Expected Over the Forecast Period
International Retailers Set To Enjoy Success
the Black Market Remains A Major Problem
Competitive Landscape
Ste Tuntex Gains the Leading Position in Non-grocery Specialists in 2017
Different Marketing and Pricing Strategies
Domestic and International Players Enjoy Relevance
Channel Data
Table 57 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 58 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 59 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 60 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 61 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 62 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 63 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 64 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 65 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 66 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Mixed Retailers Gain Popularity in Tunisia
Warehouse Clubs Offer Exclusivity
Healthy Value Growth Is Projected
Competitive Landscape
Ulysse Hyper Distribution Is the Leading Player in 2017
Mixed Retailers Use Pricing As A Competitive Tool
Mixed Retailers Remains A Niche Category
Channel Data
Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 74 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 75 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 76 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 77 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 78 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 79 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 80 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 81 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 82 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 84 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 85 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 86 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 87 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 88 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Beauty and Personal Care Boosts Direct Selling
Direct Selling Retains Its Audience
Value Growth Projected for the Forecast Period
Competitive Landscape
Ixia Cosmetics Maintains Its Leading Position Through Avon
Oriflame Enters Direct Selling in Tunisia
Affordable Prices, Innovation and Quality Drive Success
Channel Data
Table 89 Direct Selling by Category: Value 2012-2017
Table 90 Direct Selling by Category: % Value Growth 2012-2017
Table 91 Direct Selling GBO Company Shares: % Value 2013-2017
Table 92 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 93 Direct Selling Forecasts by Category: Value 2017-2022
Table 94 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Internet Retailing Suffers From Trust Issues and A Focus on Store-based Retailing
Internet Retailing Is in A Development Phase
Strong Value Growth Expected Over the Forecast Period
Competitive Landscape
Africa Internet Group Remains the Leader in Internet Retailing in 2017
Internet Retailing Remains Underdeveloped
Several New Entrants Expected Over the Forecast Period
Channel Data
Table 95 Internet Retailing by Category: Value 2012-2017
Table 96 Internet Retailing by Category: % Value Growth 2012-2017
Table 97 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 98 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 99 Internet Retailing Forecasts by Category: Value 2017-2022
Table 100 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Important Value Growth Estimated for the Forecast Period
Social Media Supports Mobile Internet Retailing
Competitive Landscape
Development of Website Interfaces To Support Mobile Internet Retailing
Channel Data
Table 101 Mobile Internet Retailing: Value 2012-2017
Table 102 Mobile Internet Retailing: % Value Growth 2012-2017
Table 103 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 104 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

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