Retailing in Switzerland

Retailing in Switzerland

The COVID-19 pandemic had an immediate and substantial impact on the retailing landscape in Switzerland in 2020. Due to health considerations and government-imposed lockdowns affecting store-based retailing, consumer foodservice, entertainment and inbound tourism, consumer purchasing behaviour and priorities quickly shifted while overall sales recorded slight decline compared to 2019. The categories hit the hardest by the COVID-19 pandemic in 2020 were those that rely most heavily on store-based...

Euromonitor International's Retailing in Switzerland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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Retailing in Switzerland
Euromonitor International
March 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Sustainability trends on the rise in Switzerland
Switzerland remains an attractive prospect for foreign players
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas
Easter
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Stockpiling and preference for proximity was not enough to offset decline in demand for convenience stores
Contact-free shopping methods compete with convenience stores for Swiss customers
Players use lockdown as an opportunity to modernise
RECOVERY AND OPPORTUNITIES
New retail concepts to revive consumer interest in convenience stores
Accelerated growth of e-commerce will put pressure on convenience stores
Players expand into smaller outlets to reach more consumers in city centres
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Discounters benefit from COVID-19 as price sensitive consumers look for bargains
Players update their stores to meet new hygiene demands
Travel restrictions support local discounters outlets
RECOVERY AND OPPORTUNITIES
Modernisation to support growth as players make their outlets more appealing
Consumers are more likely to stay local in the wake of COVID-19
Product and brand diversification to increase the appeal of discounters
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Limited hypermarkets category benefitted from COVID-19 as a convenient on-stop shopping option
Slack hygiene protocols limit growth
Strong supply and stockpiling supports growth
RECOVERY AND OPPORTUNITIES
Demand for hypermarkets to fall away in the wake of COVID-19
Category to stagnate as major players offer little innovation or expansion
Easing of travel restriction spells bad news for hypermarkets as consumers seek bargains abroad
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The diverse category suffers a mixed impact from the COVID-19 pandemic
COVID-19 travel restrictions support localisation trend
Mövenpick Wein AG benefits from lockdown drinking habits
RECOVERY AND OPPORTUNITIES
Traditional grocery retailers faces mounting pressure from modern grocery retailers
E-commerce on the rise as players expand their home delivery services
Category to become more consolidated as independent players struggle
CHANNEL DATA
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 100 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 101 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 102 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Apparel and footwear specialist retailers records heavy losses thanks to COVID-19 lockdown restrictions
E-commerce restricts opportunities for store-based retailing
Consumers have fewer occasions to dress up as social activities are limited and remote working increases
RECOVERY AND OPPORTUNITIES
Extended work from home policies to delay the channel’s recovery
E-commerce will continue to grow, spurred by the COVID-19 pandemic
Players adopt omnichannel strategies to get in on the growth of e-commerce
CHANNEL DATA
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 108 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Remote working and home seclusion sustains demand for appliances and electronics
Store closures leads to a heavy decline in sales from electronics and appliance specialist retailers
Players with omnichannel strategies lead the category in 2020
RECOVERY AND OPPORTUNITIES
Slow recovery ahead for electronics and appliance specialist retailers as e-commerce retains sales
Players to adjust by developing online distribution
Players to adopt omnichannel strategies as staff adopt new roles
CHANNEL DATA
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 stimulates concern for health and hygiene, benefiting some channels in health and beauty specialist retailers
Regulations reduce the impact of the e-commerce trend in this category
Optical goods stores adopt omnichannel approach to streamline service
RECOVERY AND OPPORTUNITIES
Swift recovery in store for health and beauty specialist retailers as the COVID-19 pandemic comes to an end
Players develop omnichannel features to remain connected to consumers
Vitamins and dietary supplements specialist retailers to lead growth
CHANNEL DATA
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 124 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 125 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 126 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 128 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 130 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 132 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Store closures result in heavy losses for home and garden specialist retailers
Homewares and home furnishing stores suffer from extended closures
Switzerland remains an attractive market for foreign companies as XXXLutz continues to expand
RECOVERY AND OPPORTUNITIES
Category to make a swift recovery as Swiss consumers catch up on home improvement plans
Interest in homeware and home furnishing stores is set to wane
The competitive landscape becomes crowded as Switzerland continues to attract foreign players
CHANNEL DATA
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 134 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 135 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 136 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 137 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 138 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 140 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 142 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 144 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown store closures result in heavy losses for department stores
Companies in this category benefit from consumer loyalty
Manors continued to lead department stores in 2020
RECOVERY AND OPPORTUNITIES
The competitive landscape in department stores is set to remain fluid in the coming years
The future of department stores lies in omnichannel strategies
E-commerce continues to pose a threat as companies adapt by developing their own platforms
CHANNEL DATA
Table 145 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 146 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 147 Department Stores GBO Company Shares: % Value 2016-2020
Table 148 Department Stores GBN Brand Shares: % Value 2017-2020
Table 149 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 150 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 152 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Store closures lead to heavy losses for Swiss variety stores as players increase their online presence
Players continue to expand, undeterred by COVID-19
Otto’s maintains dominance in variety stores
RECOVERY AND OPPORTUNITIES
Long road to recovery ahead for variety stores as e-commerce gains strength
Expansion to slow as companies are left reeling from the effects of COVID-19
Novelty remains key to success
CHANNEL DATA
Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Variety Stores GBO Company Shares: % Value 2016-2020
Table 156 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 157 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
2020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
COVID-19 hits direct selling hard as events are cancelled in lockdown
COVID-19 drives shift to e-commerce for players in direct selling
Key players turn to social media to attract millennials
RECOVERY AND OPPORTUNITIES
The fear of COVID-19 infection will continue to limit direct selling
The growth of e-commerce looks set to accelerate the decline of direct selling
Tough economic conditions could spur an increase in sales consultants
CHANNEL DATA
Table 161 Direct Selling by Category: Value 2015-2020
Table 162 Direct Selling by Category: % Value Growth 2015-2020
Table 163 Direct Selling GBO Company Shares: % Value 2016-2020
Table 164 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 165 Direct Selling Forecasts by Category: Value 2020-2025
Table 166 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Homeshopping continues historic downward trend
COVID-19 drives a surge in demand for food and drink homeshopping
COVID-19 accelerated the digitalisation of homeshopping
RECOVERY AND OPPORTUNITIES
Homeshopping to continue on downwards trend
Players to increase their omnichannel presence as traditional sales methods decline
Core target audience of elderly consumers remain loyal to phone and mail orders
CHANNEL DATA
Table 167 Homeshopping by Category: Value 2015-2020
Table 168 Homeshopping by Category: % Value Growth 2015-2020
Table 169 Homeshopping GBO Company Shares: % Value 2016-2020
Table 170 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 171 Homeshopping Forecasts by Category: Value 2020-2025
Table 172 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 sparked a decline in sales through vending as access to vending machines is limited
Selecta is hit hard by the COVID-19 despite some pandemic-related additions to the channel
Vending benefits as a contact-free shopping method
RECOVERY AND OPPORTUNITIES
Vending to make a strong recovery thanks to contact-free nature of service
Vending on the rise as players diversify
Vending to benefit from digitalisation
CHANNEL DATA
Table 173 Vending by Category: Value 2015-2020
Table 174 Vending by Category: % Value Growth 2015-2020
Table 175 Vending GBO Company Shares: % Value 2016-2020
Table 176 Vending GBN Brand Shares: % Value 2017-2020
Table 177 Vending Forecasts by Category: Value 2020-2025
Table 178 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
E-commerce boosted by COVID-19 as consumers seek convenient and contact-free shopping methods
E-commerce expands as a wider range of consumers turn to online retailing during the COVID-19 crisis
Digitec Galaxus, Zalando and Amazon are the big winners of 2020
RECOVERY AND OPPORTUNITIES
E-commerce continues to rise, spurred by the COVID-19 pandemic
COVID-19 spurs permanent shift in Swiss retailing towards e-commerce as Switzerland catches up with its neighbours
Apparel and footwear and consumer electronics remain best-selling categories via e-commerce
CHANNEL DATA
Table 179 E-Commerce by Channel and Category: Value 2015-2020
Table 180 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 181 E-Commerce GBO Company Shares: % Value 2016-2020
Table 182 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 183 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 184 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 further fuelled the growth of mobile e-commerce
Mobile e-commerce reaches a wider audience during the pandemic
Major e-commerce players continue to lead mobile e-commerce despite wave of new entrants
RECOVERY AND OPPORTUNITIES
COVID-19 accelerates development of mobile e-commerce as smartphone usage surges
Companies to reach out to millennials through social media
Mobile e-commerce to benefit from trend for shopping apps, as app-only players emerge
CHANNEL DATA
Table 185 Mobile E-Commerce: Value 2015-2020
Table 186 Mobile E-Commerce: % Value Growth 2015-2020
Table 187 Mobile E-Commerce Forecasts: Value 2020-2025
Table 188 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Food and drink e-commerce boosted by COVID-19
Consumers turn to food and drink e-commerce in times of crisis as leading grocery retailers offer e-commerce alternatives
Players overwhelmed by surge in demand during the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
COVID-19 accelerates the development of food and drink e-commerce in Switzerland
Rising awareness will, in turn, spur greater investment in the channel
Coop appeals to foodies through cross-platform approach
CHANNEL DATA
Table 189 Food and Drink E-Commerce: Value 2015-2020
Table 190 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 191 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lifestyle changes and stockpiling during the COVID-19 pandemic benefit COVID-19
Players optimise outlet networks as the number of outlets drops
Growth restricted by booming e-commerce channel
RECOVERY AND OPPORTUNITIES
Potential for growth is limited in this mature category
Category faces growing competition from rival categories
Grocery retailing stagnates as consumers demand convenience
CHANNEL DATA
Table 193 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 194 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 195 Supermarkets GBO Company Shares: % Value 2016-2020
Table 196 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 197 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 198 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 199 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 200 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

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