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Retailing in Serbia

Retailing in Serbia

Retailing in Serbia increased at a relatively high rate in 2017. This was mostly influenced by somewhat improved general economic conditions and improvements in indicators such as disposable income and consumer confidence. This encouraged some consumers to spend more and start returning to their pre-crisis purchasing habits. Many consumers thus began to spend more on products that are not viewed as essential.

Euromonitor International's Retailing in Serbia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
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RETAILING IN SERBIA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Improved General Economic Conditions Positively Influence Retailing in Serbia in 2017
Independent Small Grocers Retain Strong Position
Convenience Stores Gain Popularity
Serbian Retailing Remains Highly Fragmented
Relatively High Growth Rates Expected Throughout the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value 2012-2017
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 10 Retailing GBO Company Shares: % Value 2013-2017
Table 11 Retailing GBN Brand Shares: % Value 2014-2017
Table 12 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 13 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 14 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 15 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 16 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 18 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 20 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 22 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 24 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Real GDP Growth Boosts Modern Grocery Retailers in 2017
Nearing End of Austerity Measures Boosts Growth
Expansion of Delhaize's Shop & Go Boosts Convenience Stores
Competitive Landscape
Market Concentration Continues, But Pace Expected To Slow
Most Domestic Players Gain Share
...but Lidl's Arrival Set To Attract Serbian Consumers
Channel Data
Table 25 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 26 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 27 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 28 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 29 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 30 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 31 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 32 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 33 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 34 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 36 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 37 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 38 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 39 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 40 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Independent Small Grocers Successfully Resists Modernisation Trends
Bakers and Butchers Keep Dominating Food/drink/tobacco Specialists
Kiosks Remains An Important Outlet Type
Competitive Landscape
Meat and Meat Product Manufacturers Start To Operate Their Own Butcher Shop Chains
Offer, Price and Service Gain Importance
the Category Remains Highly Fragmented
Channel Data
Table 41 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 42 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 43 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 44 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 45 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 46 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 47 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 48 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 49 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 50 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 51 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 52 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 53 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 54 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 55 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 56 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Number of Outlets Keeps Increasing in 2017, Boosts Value Sales Growth
Electronics and Appliance Specialist Retailers and Drugstores/parapharmacies Gain Share
Pet Shops and Superstores Benefit From Growing Number of Pet Owners
Competitive Landscape
Ikea Arrives in Serbia, Forcing Other Chains To React
Media Products Stores Dominated by Only Two Players
Competitive Environment Unlikely To See Extensive Change
Channel Data
Table 57 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 58 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 59 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 60 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 61 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 62 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 63 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 64 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 65 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 66 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Studio Moderna Remains Only Player
No New Outlets Opened in 2017
Competitive Landscape
More Players Expected To Enter Category Over Forecast Period
Channel Data
Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 74 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 75 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 76 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 77 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 78 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 79 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 80 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 81 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 82 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 84 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 85 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 86 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 87 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Avon Continues To Perform Well, Pushing Entire Direct Selling Environment
Consumer Appliances Category Rises From Low Base, But Remains Marginal
Consumers Seek To Boost Income Through Direct Selling Networks
Competitive Landscape
Three Companies Dominate in Concentrated Environment
Illicit Direct Selling of Beauty and Personal Care Emerges
Effect of Unofficial Imports Likely To Be Short-lived
Channel Data
Table 88 Direct Selling by Category: Value 2012-2017
Table 89 Direct Selling by Category: % Value Growth 2012-2017
Table 90 Direct Selling GBO Company Shares: % Value 2013-2017
Table 91 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 92 Direct Selling Forecasts by Category: Value 2017-2022
Table 93 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Number of Internet Users in Serbia Benefits Internet Retailing
Payment Methods Shift From Pay-on-delivery To Online Payments
Consumer Electronics, Apparel and Footwear Dominate Internet Retailing in Serbia
Competitive Landscape
Popular International Retailers and Domestic Consumer Electronics Players Lead
Increasing Number of Retailers Start Offering Online Ordering and Purchases
Internet Penetration and Access Speeds To Further Stimulate Growth
Channel Data
Table 94 Internet Retailing by Category: Value 2012-2017
Table 95 Internet Retailing by Category: % Value Growth 2012-2017
Table 96 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 97 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 98 Internet Retailing Forecasts by Category: Value 2017-2022
Table 99 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Mobile Internet Retailing Remains Underdeveloped in Serbia
Retail Apps Limited, Payment-on-delivery Preferred
Apparel and Footwear and Consumer Electronics Dominate Mobile Internet Retailing
Competitive Landscape
Retailers Expected To Raise Investment in Mobile Internet Retailing
Convenience of Mobile Shopping A Key Factor
Greater Investment by Retailers Required To Allay Consumer Concerns
Channel Data
Table 100 Mobile Internet Retailing: Value 2012-2017
Table 101 Mobile Internet Retailing: % Value Growth 2012-2017
Table 102 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 103 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

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