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Retailing in Nigeria

Retailing in Nigeria

In 2018, retailing in Nigeria posted slow growth in value terms at constant 2018 prices due to the gloomy economic climate and fluctuations in the exchange rate. Economic uncertainty served to limit the budgets of most consumers, who focused on buying basic goods and reined in their spending on non-essential products. However, the decline in price of some products in 2018 when compared to 2017 contributed to the growth of the industry due to partial stability in the exchange rate, which encourag...

Euromonitor International's Retailing in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RETAILING IN NIGERIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Retailing in Nigeria Registers Slow Growth in Value Terms at Constant 2018 Prices
Modern Grocery Retailing Continues To Grow
Longer Opening Hours Support the Growth of Retailing in Nigeria
Tech-savvy Young Adult Population Spurs Modernisation in Retail
Solid Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Ongoing Urbanisation Expected To Further Drive the Growth of Convenience Stores
Economic Growth To Support the Further Development of Convenience Stores
Convenience Store Operators Focus on Expansion
Competitive Landscape
Addide Supermarket Remains Dominant
Best Choice Remains Addide's Only Competitor
Convenience Stores Versus Other Channels
Channel Data
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 75 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 76 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Growing Consumer Awareness Supports the Channel's Performance
High Inflation Drives Consumers Towards Discounters Even As the Economy Improves
Competitive Landscape
Dia Leads Discounters
U-save Ranks A Distant Second
Other Modern Grocery Retailers Likely To Enter This Channel
Channel Data
Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2018
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2018
Table 82 Discounters GBO Company Shares: % Value 2014-2018
Table 83 Discounters GBN Brand Shares: % Value 2015-2018
Table 84 Discounters LBN Brand Shares: Outlets 2015-2018
Table 85 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Fast Pace of Outlet Openings Expected To Continue Over the Forecast Period
Stable Economy To Support Stronger Growth
Hypermarket Concept Attracts Consumers
Competitive Landscape
Shoprite Continues To Dominate the Channel
Next Cash & Carry the Only Other Operator Present
Hypermarkets Setting the Pace for Other Modern Grocery Retailers
Channel Data
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 90 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 91 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 92 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Increasing Urban Population Drives Growth
Supermarkets Attract Investment
Price Stability To Drive Sales Growth
Competitive Landscape
Spar Remains the Leading Supermarket Brand
Goodies Supermarket Ranks Second
Channel Characterised by Stiff Competition
Channel Data
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 98 Supermarkets GBO Company Shares: % Value 2014-2018
Table 99 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 100 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 101 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Increasing Population Supports the Growth of Traditional Grocery Retailers
Shift To Modern Grocery Retailing Impacting the Channel
Lack of Capital Attracts Micro Businesses To the Channel
Competitive Landscape
Channel Remains Very Fragmented
Strong Competition From Modern Grocery Retailers
Channel Data
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 112 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 113 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 114 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 115 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Economic Stability To Boost Channel Growth
Modernisation of Retail To Support Further Development
Fashion-conscious Consumers Help Drive Sales
Competitive Landscape
Twice As Nice Clothing Remains the Leading Player in A Very Fragmented Channel
Pepkor Holdings Ranks A Close Second
Persianias Group Introduces the Mix Concept
Channel Data
Table 116 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 117 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 118 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 119 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 120 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 121 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 122 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 123 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Economic Growth To Boost Sales of Electronics and Appliance Specialist Retailers
Innovations Attract Tech-savvy Young Adults
Increasing Promotional Activities Help Stimulate Sales
Competitive Landscape
Slot Systems Leads A Highly Fragmented Channel
Cash & Carry Remains Another Popular Electronics and Appliances Retailer
Other Retail Channels Struggle To Gain Share From Electronics and Appliance Specialists
Channel Data
Table 124 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 125 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 126 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 127 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 128 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 129 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 130 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 131 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Strong Growth Expected Over the Forecast Period
Sales Boosted by Increasing Health Awareness
Young Adult Female Population Drives Sales of Beauty Specialists
Competitive Landscape
Essenza Leads Health and Beauty Specialist Retailers
Health Plus Leads Drugstores/parapharmacies
Growing Competition From Supermarkets and Hypermarkets
Channel Data
Table 132 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 133 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 134 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 135 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 136 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 137 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 138 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 139 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 140 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 141 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 142 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 143 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Strong Economic Growth Over the Forecast Period To Drive Sales
Growing Urban Population Helps Support Sales
New Homeowners To Help Drive the Channel
Competitive Landscape
Vitafoam Nigeria Remains the Leading Player
Mouka Foam Ranks Second
Branded Versus Unbranded Products
Channel Data
Table 144 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 145 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 146 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 147 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 148 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 149 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 150 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 151 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 152 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 153 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 154 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 155 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Sales Boosted by An Increasing Population of Middle-class Urban Dwellers
Economic Stability Supports Growth
Expansion Over the Forecast Period Expected To Be Limited
Competitive Landscape
Exclusive Stores Remains the Leading Operator
Everyday Supermarket Maintains Second Position
Sahad Stores the Third Player Present
Channel Data
Table 156 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 157 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 158 Department Stores GBO Company Shares: % Value 2014-2018
Table 159 Department Stores GBN Brand Shares: % Value 2015-2018
Table 160 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 161 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 162 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 163 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Variety Stores A Newly Emerging Channel in Nigeria
Outlet Expansion Anticipated
Increasing Young Adult Population Drives Growth
Competitive Landscape
Miniso Nigeria Assumes Leadership of the Channel in 2018
Yudala Loses Its Leading Position
Ongoing Expansion
Channel Data
Table 164 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 165 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2018
Table 166 Variety Stores GBO Company Shares: % Value 2014-2018
Table 167 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 168 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 169 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 170 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 171 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
Headlines
Prospects
Increasing Internet Usage Helps Drive Sales
Channel Growth Driven by An Increasing Middle-class Population
Economic Growth To Help Drive Sales Over the Forecast Period
Competitive Landscape
Forever Living Products Remains the Leading Player
Fairly New Entrant Oriflame Ranks Second
Strong Competition From Health and Beauty Specialist Retailers
Channel Data
Table 172 Direct Selling by Category: Value 2013-2018
Table 173 Direct Selling by Category: % Value Growth 2013-2018
Table 174 Direct Selling GBO Company Shares: % Value 2014-2018
Table 175 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 176 Direct Selling Forecasts by Category: Value 2018-2023
Table 177 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Consumer Confidence the Key To Growth
Channel Benefiting From A Growing Number of Smartphone Users With Internet Access
Economic Growth To Drive the Channel's Further Development
Competitive Landscape
Jumia Nigeria Remains the Leading Online Platform
Offline Retailing Poses A Challenge
Growing Competition From Cross-border Internet Retailers
Channel Data
Table 178 Internet Retailing by Category: Value 2013-2018
Table 179 Internet Retailing by Category: % Value Growth 2013-2018
Table 180 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 181 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 182 Internet Retailing Forecasts by Category: Value 2018-2023
Table 183 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Driven by Promotional Activities for Jumia Party
Young Adult Professionals Support Sales
Economic Recovery Is Crucial To Growth
Competitive Landscape
Supermart Continues To Lead the Channel
Strong Competition From Other Retail Channels
Channel Data
Table 184 Food and Drink Internet Retailing: Value 2013-2018
Table 185 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 186 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 187 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 188 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Headlines
Prospects
Vending Still An Emerging Channel
Improved Visibility Key To Growth
Competitive Landscape
Citiserve Remains the Only Player Present
Consumers Satisfied With Other Retail Channels
Channel Data
Table 189 Vending by Category: Value 2013-2018
Table 190 Vending by Category: % Value Growth 2013-2018
Table 191 Vending GBO Company Shares: % Value 2014-2018
Table 192 Vending GBN Brand Shares: % Value 2015-2018
Table 193 Vending Forecasts by Category: Value 2018-2023
Table 194 Vending Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth Predicted Over the Forecast Period
Affordability of Smartphones and Tablets
Sales Largely Driven by the Young Adult Population
Competitive Landscape
Jumia Nigeria Leads the Channel
Channel Data
Table 195 Mobile Internet Retailing: Value 2013-2018
Table 196 Mobile Internet Retailing: % Value Growth 2013-2018
Table 197 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 198 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

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