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Retailing in Nigeria

Retailing in Nigeria

Retailing in Nigeria experienced slower growth in 2017 even though value sales in 2017 were higher than in 2016. The slower growth was due to the general increase in prices as a result of the recession in 2016 with late economic recovery in 2017. However, improvement in 2017 compared to 2016 has been driven by increasing demand by the growing urban population and the initiative by some modern store-based retailers such as Shoprite partnering with local producers to stock locally made goods at af...

Euromonitor International's Retailing in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
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  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RETAILING IN NIGERIA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Retailing in Nigeria Experiences Slow Growth in 2017
General Price Increases Affect Disposable Income in 2017
Growing Young Urban Population Drives Growth
Mobile Payment Awareness Drives Growth of Retailing in Nigeria
Over the Forecast Period, Retailing Is Expected To Continue To Grow
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 27 Retailing GBO Company Shares: % Value 2013-2017
Table 28 Retailing GBN Brand Shares: % Value 2014-2017
Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Stores To Grow Well Over the Forecast Period
Growing Urban Population Boosts Convenience Store Sales
Increasing Cost of Large Selling Spaces Helps Boost Smaller-sized Convenience Stores' Profit Development
Competitive Landscape
Addide Supermarket Continues To Dominate Convenience Store Sales
Best Choice Is the Only Other Player in Convenience Stores in Nigeria
Modern Grocery Chains Continue To Focus on Larger Hypermarkets and Supermarkets, Leaving Convenience Stores With Just Two Players
Channel Data
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 74 Convenience Stores GBO Company Shares: % Value 2013-2017
Table 75 Convenience Stores GBN Brand Shares: % Value 2014-2017
Table 76 Convenience Stores LBN Brand Shares: Outlets 2014-2017
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
An Emerging Channel Driven by Convenience
Bulk-buying Prices Draw Consumers
Discounters Face Competition From Open Markets and Supermarkets/hypermarkets
Competitive Landscape
Dia Leads Has Dominant Value Share in Nigeria
U-save Is the Second-ranked Discounter in 2017
More Retailers Likely To Join This Channel Over the Forecast Period
Channel Data
Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2017
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2017
Table 82 Discounters GBO Company Shares: % Value 2013-2017
Table 83 Discounters GBN Brand Shares: % Value 2014-2017
Table 84 Discounters LBN Brand Shares: Outlets 2014-2017
Table 85 Discounters LBN Brand Shares: Selling Space 2014-2017
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Hypermarkets Expected To Be the Fastest-growing Channel in Retailing
Stable Disposable Income Boosts Sales, But Challenges Remain
Preference of the Growing Young Adult Population for Mall Visits Boosts Growth
Competitive Landscape
Shoprite Dominates
Next Cash and Carry Is the Only Other Retailer
Scarcity of Shopping Centres Affects Selling Space Growth
Channel Data
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 90 Hypermarkets GBO Company Shares: % Value 2013-2017
Table 91 Hypermarkets GBN Brand Shares: % Value 2014-2017
Table 92 Hypermarkets LBN Brand Shares: Outlets 2014-2017
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Growing Middle-class Population Drives Growth
Size Matters for Supermarkets
Urban Population Growth Expected To Drive Increase in Outlets
Competitive Landscape
Spar Is the Leading Retailer in Supermarkets
Goodies Supermarket Is Second Ranked
Domestic Retailers Have A Leading Share in This Channel
Channel Data
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 98 Supermarkets GBO Company Shares: % Value 2013-2017
Table 99 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 100 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 101 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Independent Small Grocers Is Still An Important Channel
Other Traditional Grocery Retailers Growing Slowly But Is Still Important
Growing Demand for Food/drink/tobacco Specialists
Competitive Landscape
Highly Fragmented Channel
Independent Grocers Dominates Sales in Traditional Grocery Retailing
Traditional Players Losing Share To Modern Grocery Channel
Channel Data
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 112 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 113 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 114 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 115 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Big Brand Names Available in Nigeria Boost the Category
Economic Recovery Is Boosting Consumers' Purchasing Power
Fashion-conscious Young Adult and Urban Population Drives Growth
Competitive Landscape
Twice As Nice Leads the Channel
Pep Stores Lead Global Brands
Pep Is the Fastest-growing Player in 2017
Channel Data
Table 116 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 117 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 118 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 119 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 120 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 121 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 122 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 123 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Economic Recovery Enhances Growth
Increasing Urban Population Drives Growth
Nigeria's Large, Young Adult Population Beneficial for the Channel
Competitive Landscape
the Channel Is Highly Fragmented
Slot Leads This Channel
Cash & Carry Ranks Second
Channel Data
Table 124 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 125 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 126 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 127 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 128 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 129 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 130 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 131 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
A Growing Urban Population Is Driving Demand for Modern Health and Beauty Retailers
Fast Growth of Beauty Specialist Retailers Due To Growth in Beauty Service Provision
Expansion of Drugstore/parapharmacies
Competitive Landscape
Health Plus Integrated Pharmacy and Medplus Lead This Channel
Local Cosmetics Manufacturer, House of Tara, Ranks Third
Beauty Specialists Sees Strong Competition and Interest From Newer Players
Channel Data
Table 132 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 133 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 134 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 135 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Table 136 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 137 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 138 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 139 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 140 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 141 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 142 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
Table 143 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022
Headlines
Prospects
Consumer Tastes for Modernised Homes Drive Growth
Economic Recovery To Stimulate Growth
Homewares and Home Furnishing Stores Sees Fastest Growth
Competitive Landscape
Vitafoam Nigeria Leads
Moukafoam Is the Second Leading Player
Domestic Retailers Lead the Channel
Channel Data
Table 144 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 145 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 146 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
Table 147 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
Table 148 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 149 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 150 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 151 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 152 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 153 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 154 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
Table 155 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022
Headlines
Prospects
Growing Economy and Middle-income Consumers Stimulate Demand
Rivalry From Other Specialist Retail Channels
Department Stores Not Very Dynamic in Nigeria
Competitive Landscape
Exclusive Stores Leads This Channel
Everyday Supermarket Ranks Second
Third-rank Sahad Is Strongly Present in the North
Channel Data
Table 156 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 157 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 158 Department Stores GBO Company Shares: % Value 2013-2017
Table 159 Department Stores GBN Brand Shares: % Value 2014-2017
Table 160 Department Stores LBN Brand Shares: Outlets 2014-2017
Table 161 Department Stores LBN Brand Shares: Selling Space 2014-2017
Table 162 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 163 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Variety Stores To Perform Well Over the Forecast Period
Increasing Channel Awareness As Variety Stores Complement Internet Retailing
Growing Number of Young Middle-income Consumers Spurs Demand
Competitive Landscape
Yudala Leads This Channel
Addiba Is the Only Other Player, So Far
New Entrants of Modern Retailers Likely To Join Over the Forecast Period
Channel Data
Table 164 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 165 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 166 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2017
Table 167 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 168 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 169 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 170 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 171 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
A Growing Economy and Rising Social Media Traffic Boost Direct Selling
Beauty and Personal Care and Consumer Health Dominate Direct Selling Sales
the Urge for Additional Sources of Income Drives Demand; Mobile Payments Enhance Sales
Competitive Landscape
Forever Living Products Nigeria Holds the Lead in Direct Selling
Oriflame Ranks Second
Competitive Rivalry From Internet Retailing Impacts This Channel
Channel Data
Table 172 Direct Selling by Category: Value 2012-2017
Table 173 Direct Selling by Category: % Value Growth 2012-2017
Table 174 Direct Selling GBO Company Shares: % Value 2013-2017
Table 175 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 176 Direct Selling Forecasts by Category: Value 2017-2022
Table 177 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Busy Schedule of Corporate Professionals Drives Growth
Growing Young Adult Urban Population Boosts Demand
Growing Internet Access Helps To Drive Internet Retailing Growth
Competitive Landscape
Jumia and Konga Lead Internet Retailing Through Third-party Merchants
Store Retailers Increasingly Adopting Internet Retailing
New Entrants Are Attracted To Internet Retailing's Potential
Channel Data
Table 178 Internet Retailing by Category: Value 2012-2017
Table 179 Internet Retailing by Category: % Value Growth 2012-2017
Table 180 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 181 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 182 Internet Retailing Forecasts by Category: Value 2017-2022
Table 183 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Launch of Jumia Fresh Indicates Interest in Grocery Retailing by Big Retailers, But Challenges Lie Ahead
Timely Delivery Is Expected To Drive Growth
Growing Employment of Young Adults Stimulates Demand
Competitive Landscape
Supermart.ng Leads This Channel
Gloo.ng Ranks Second, Drinks.ng Is the Leading Drinks Specialist
Strong Competition As Online Grocery Evolves
Channel Data
Table 184 Food and Drink Internet Retailing: Value 2012-2017
Table 185 Food and Drink Internet Retailing: % Value Growth 2012-2017
Table 186 Food and Drink Internet Retailing Forecasts: Value 2017-2022
Table 187 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022
Headlines
Prospects
Vending Is Still A Small Channel in Nigeria, Being Located at Airports Only
Strategic Positioning May Stimulate Growth Over the Long Term
Likelihood of New Entrants To Boost Demand
Competitive Landscape
Citiserve Is the Only Player in This Channel in 2017
Potential for Competition Over the Forecast Period
Channel Data
Table 188 Vending by Category: Value 2012-2017
Table 189 Vending by Category: % Value Growth 2012-2017
Table 190 Vending GBO Company Shares: % Value 2013-2017
Table 191 Vending GBN Brand Shares: % Value 2014-2017
Table 192 Vending Forecasts by Category: Value 2017-2022
Table 193 Vending Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Number of Smartphones Users Impacts This Channel
Internet Access Through Mobile Devices Drives Growth
Cheaper Larger-screen Mobile Devices Influence Demand
Competitive Landscape
As in Overall Internet Retailing, Jumia and Konga Lead Mobile Internet Retailing
Channel Data
Table 194 Mobile Internet Retailing: Value 2012-2017
Table 195 Mobile Internet Retailing: % Value Growth 2012-2017
Table 196 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 197 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

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