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Retailing in Guatemala

RETAILING IN GUATEMALA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Retailing Registers Positive Performance in 2017
Internet Retailing Is the Most Dynamic Channel in Terms of Value Growth
Grocery Retailers and Non-grocery Specialists Post Positive Growth
Wal-mart Centroamérica SA Leads Retailing in Guatemala
Positive Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Retailing GBO Company Shares: % Value 2013-2017
Table 10 Retailing GBN Brand Shares: % Value 2014-2017
Table 11 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 12 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 13 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 14 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 15 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Expected Strong Growth
Urbanisation Remains the Strongest Growth Driver
Modern Channel Is the Main Driver of Innovation in Guatemala
Competitive Landscape
Wal-mart Centroamérica SA Leads the Category
Loyalty Promotions
Internet Retailing Remains Negligible
Channel Data
Table 24 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 25 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 26 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 27 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 28 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 29 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 30 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 31 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 32 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 33 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 34 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 36 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 37 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 38 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 39 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Traditional Grocery Retailers Is Expected To Remain the Strongest Channel
Low Price Remains the Most Important Purchasing Decision Driver
Traditional Retailers Are Usually Behind-the-counter Shops
Competitive Landscape
Fragmentation Remains Strong
Food/drink/tobacco Specialists Registers the Strongest Retail Value Growth
Marketing Campaigns Are Not Common Among Traditional Grocery Retailers
Channel Data
Table 40 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 41 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 42 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 43 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 44 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 45 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 46 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 47 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 48 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 49 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 50 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 51 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 52 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 53 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 54 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 55 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Non-grocery Specialists Are More Prevalent in Shopping Centres
Drugstores/parapharmacies Registers Strongest Growth
Global Trends Are Strong Drivers in Apparel and Shoes Specialists
Competitive Landscape
Home and Garden Specialist Nuevos Almacenes SA Leads Non-grocery Specialists
Price Is the Strongest Driver in the Lower End of the Market
Quality and Brand Are the Most Important Factors in the Upper End of the Market
Channel Data
Table 56 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 57 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 58 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 59 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 60 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 61 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 62 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 63 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 64 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 65 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Low Rate of Expansion Seen in Large Mixed Retailers
Variety Stores Registers Strongest Growth in 2017
Competitive Landscape
Pricesmart Guatemala SA Is the Strongest Mixed Retailer
Marketing and Promotional Campaigns
Channel Data
Table 72 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 74 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 75 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 76 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 77 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 78 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 79 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 80 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 81 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 82 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 84 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 85 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 86 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 87 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Direct Selling Is A Strong Channel in Guatemala
Micro Credits Are Strong in Direct Selling
Large Product Portfolios Drive Sales
Competitive Landscape
Productos Avon De Guatemala SA Leads Direct Selling
Purified Water Is A Strong Direct Seller
Both Domestic and International Companies Participate in Direct Selling
Channel Data
Table 88 Direct Selling by Category: Value 2012-2017
Table 89 Direct Selling by Category: % Value Growth 2012-2017
Table 90 Direct Selling GBO Company Shares: % Value 2013-2017
Table 91 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 92 Direct Selling Forecasts by Category: Value 2017-2022
Table 93 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Double-digit Growth in Internet Retailing
Internet Retailing Faces Strong Barriers To Reach A Wider Consumer Base
Domestic Internet Retailing Is Very Small in Guatemala
Competitive Landscape
Internet Retailing Is Highly Fragmented
Services Are Stronger in Internet Retailing
Social Media Pages Have Become An Emerging Business in Guatemala
Channel Data
Table 94 Internet Retailing by Category: Value 2012-2017
Table 95 Internet Retailing by Category: % Value Growth 2012-2017
Table 96 Internet Retailing Forecasts by Category: Value 2017-2022
Table 97 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Smartphone Penetration Drives Sales of Mobile Internet Retailing
Social Media A New Way of Retailing in Guatemala
Competitive Landscape
Tuenti A New Internet Provider
Channel Data
Table 98 Mobile Internet Retailing: Value 2012-2017
Table 99 Mobile Internet Retailing: % Value Growth 2012-2017
Table 100 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 101 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Retailing in Guatemala

Retailing in Guatemala registered positive performance in 2017. Store-based retailing continues to be the largest category. However, non-store retailing such as internet retailing and direct selling is showing the strongest growth. Urbanisation continues playing an important role in retailing as consumers have wider disposable incomes and better access to store-based retailers.

Euromonitor International's Retailing in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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