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Retailing in Georgia

Retailing in Georgia

In 2018 the number of visitors to Georgia continued to increase steadily, with the number of people entering the country as tourists exceeding the local population. This not only benefited tourism in the country but many other industries, including retailing. Tourists supported the rapid switch from traditional grocery retailers to modern grocery retailers, as well as contributing to the growth of non-grocery specialists. Some visitors find the range and prices of non-grocery products quite reas...

Euromonitor International's Retailing in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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RETAILING IN GEORGIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
the Growing Number of Tourists Supports the Development of Many Areas of Retailing
Currency Fluctuations Continue, Although Consumers Seem To Be Less Susceptible
Maf Hypermarkets Georgia Continues To Increase Its Value Share, Albeit With Lower Growth
Internet and Mobile Internet Retailing Continue Their Double-digit Value Growth
Positive Performance To Continue
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 15 Retailing GBO Company Shares: % Value 2014-2018
Table 16 Retailing GBN Brand Shares: % Value 2015-2018
Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Modern Grocery Retailers Set To Continue To Grow
Forecourt Retailers To Remain the Smallest Channel
Development of Tourism Likely To Bring More Convenience Stores To Distant Regions of Georgia
Competitive Landscape
Maf Hypermarkets Georgia Records Slower Growth Whilst Remaining the Clear Leader
New Player in Convenience Stores Boosts Sales
Shares of Some Players Continue To Decline Amongst Strong Competition
Channel Data
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Demand for Fresh Products Supports Traditional Grocery Retailers
Growth of Modern Grocery Retailers Leads To the Unavoidable Decline of Traditional Grocery Retailers
Impulse Purchases To Support Traditional Grocery Retailers
Competitive Landscape
Visible Players Focus on Bakery Products
Increasing Disposable Incomes and Changes in Consumer Habits Support Food/drink/tobacco Specialists
Chain Founded As A Social Project Is Successful
Channel Data
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
the Ongoing Development of Shopping Centres To Support Growth of Apparel and Footwear Specialist Retailers
Inflow of Tourists Supports Growth
Improving Economy To Contribute To Growth of Apparel and Footwear Specialist Retailers
Competitive Landscape
A Highly Fragmented Channel
Retail Group Georgia (inditex, Industria De Diseño Textil) Maintains Its Lead
Lc Waikiki Magazacilik Hizmetleri Tic in Third Place
Channel Data
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Chemists/pharmacies Still Has Room To Grow
Devaluation of the Local Currency Another Driver of Growth
Beauty Specialist Retailers Benefit From the Growing Number of Shopping Centres
Competitive Landscape
the Aversi Chain of Chemists/pharmacies Remains the Leading Brand in Health and Beauty Specialist Retailers
Threat of Polarisation in Chemists/pharmacies
Share of Others on A Steady Decline
Channel Data
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Prospects
Headlines
Prospects
No Signs of Direct Selling Expanding Beyond Beauty and Personal Care in the Forecast Period
Internet Retailing Likely To Slow Growth of Direct Selling
Positive Economic Development Might Not Be A Guarantee for Growth of Direct Selling
Competitive Landscape
Oriflame Georgia Is the Only Leading Company To Offer Products Beyond Beauty and Personal Care
the Share of Others Remains Low
Avon Products, Oriflame Georgia and Faberlic Georgia Continue To Dominate
Channel Data
Table 84 Direct Selling by Category: Value 2013-2018
Table 85 Direct Selling by Category: % Value Growth 2013-2018
Table 86 Direct Selling GBO Company Shares: % Value 2014-2018
Table 87 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 88 Direct Selling Forecasts by Category: Value 2018-2023
Table 89 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Efficient Delivery Services From Abroad Support the Development of Internet Retailing
New Entrants Expected To Boost Competition
Developed Banking System and Trust in Online Payments To Support Growth
Competitive Landscape
Amazon.com Remains the Leader in Internet Retailing
Internet Sales of Grocery Retailers Gain Significance
Small Players Continue To Grow in the Emerging Channel
Channel Data
Table 90 Internet Retailing by Category: Value 2013-2018
Table 91 Internet Retailing by Category: % Value Growth 2013-2018
Table 92 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 93 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 94 Internet Retailing Forecasts by Category: Value 2018-2023
Table 95 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Wide Coverage by Mobile Operators To Further Support the Development of Mobile Internet Retailing
the Development of Grocery Internet Retailing Also Drives Mobile Internet Retailing
Changing Consumer Habits To Be the Major Driver of Mobile Internet Retailing
Competitive Landscape
Competition Not Yet There But Expected To Evolve by the End of the Forecast Period
Channel Data
Table 96 Mobile Internet Retailing: Value 2013-2018
Table 97 Mobile Internet Retailing: % Value Growth 2013-2018
Table 98 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 99 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

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