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Retailing in Georgia

Retailing in Georgia

In 2017, the Georgian lari again encountered a few waves of devaluation against the US dollar and the euro. Georgian retailing, being quite dependent on imports, was affected by a devalued local currency, but not as much as in previous years when the first shocks of devaluation were encountered. Importers and local producers started to adapt to the new value of the Georgian currency, with Georgian retailing posting current value growth in 2017, but lower than in 2016. Higher value growth in 2016...

Euromonitor International's Retailing in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
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RETAILING IN GEORGIA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Devalued Local Currency Still Contributes To Growth of Retailing, But Not As Much As in Previous Years
Quick Expansion of Modern Grocery Retailers Results in the Evolution of Georgian Retailing; Some Lose, Some Win
Mergers and Acquisitions in 2016 and 2017 Are Expected To Bring Competition Within Health and Beauty Specialist Retailers To A New Level
Internet Retailing Is Emerging
Performance of Retailing Expected To Decline To An Extent
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Retailing GBO Company Shares: % Value 2013-2017
Table 10 Retailing GBN Brand Shares: % Value 2014-2017
Table 11 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 12 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 13 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 14 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 15 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Changing Consumer Habits To Support the Expansion of Modern Grocery Retailers
Stricter State Authorities and Stronger Media Coverage Support the Expansion of Modern Grocery Retailers
Forecourt Retailers To Remain A Small Channel
Competitive Landscape
Gbo Carrefour Continues To Grow
Competition Between Convenience Stores Is Boosted by An Acquisition Back in 2015
Tough Competition Results in Some Players Losing Out
Channel Data
Table 24 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 25 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 26 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 27 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 28 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 29 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 30 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 31 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 32 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 33 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 34 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 36 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 37 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 38 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 39 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Continued Growth of Modern Grocery Retailers Will Hit Traditional Grocery Retailers
Food/drink/tobacco Specialists To Remain the Only Growth Area Over the Forecast Period
Fruit Sales Prevent A More Rapid Decline for Traditional Grocery Retailers
Competitive Landscape
Major Player Within Modern Grocery Retailers Tries To Strengthen Its Position in Traditional Grocery Retailing Also
Georgians' Love of Cakes Supports Stable Positions for Bela and Mada in 2017
Increasing Interest in More-expensive Foreign and Local Alcoholic Drinks Will Change Shares Within Traditional Grocery Retailers
Channel Data
Table 40 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 41 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 42 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 43 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 44 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 45 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 46 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 47 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 48 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 49 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 50 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 51 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 52 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 53 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 54 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 55 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Increasing Number of Shopping Centres Will Support Further Growth of Categories Within Non-grocery Specialists Over the Forecast Period
Geographical Polarisation of Non-grocery Specialists, Aside From Health and Beauty Specialist Retailers, Is Expected To Continue
Chemists/pharmacies' Value Share Within Non-grocery Specialists Expected To Shrink Over the Forecast Period
Competitive Landscape
Acquisitions in 2016 Change the Share Structure Within Non-grocery Specialists
Aversi Pharma Co Ltd Loses Top Spot in 2017
Anticipated Entry of H&m Is Expected To Affect the Share Structure Within Apparel and Footwear Specialist Retailers
Channel Data
Table 56 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 57 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 58 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 59 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 60 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 61 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 62 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 63 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 64 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 65 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Prospects
Channel Data
Table 72 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2015
Table 74 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 75 Sales in Mixed Retailers by Channel: % Value Growth 2013-2015
Table 76 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 77 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 78 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 79 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 80 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 81 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Headlines
Prospects
Direct Selling Expected To Stay Concentrated on Beauty and Personal Care Over the Forecast Period
Expanding Internet Retailing Will Hinder Growth of Direct Sales
An Environment of Stable GDP Growth and Rising Disposable Incomes Over the Forecast Period Is Not the Most Favourable for Direct Selling
Competitive Landscape
the Big Three Holding Stable
Oriflame Georgia Has Gone Beyond Beauty and Personal Care Products
Share of others Stagnating
Channel Data
Table 82 Direct Selling by Category: Value 2012-2017
Table 83 Direct Selling by Category: % Value Growth 2012-2017
Table 84 Direct Selling GBO Company Shares: % Value 2013-2017
Table 85 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 86 Direct Selling Forecasts by Category: Value 2017-2022
Table 87 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Access To the Internet Will Support the Expansion of Internet Retailing Over the Forecast Period
High Level of Trust in Banking and Payment Systems Further Supports Internet Retailing
Lower Costs for New Entrants Expected To Boost Competition Over the Forecast Period
Competitive Landscape
International Player Continues Leading the Channel in 2017
Internet Sales of Grocery Retailers Gaining Significance
Minor Players Within Consumer Electronics Achieving Success
Channel Data
Table 88 Internet Retailing by Category: Value 2012-2017
Table 89 Internet Retailing by Category: % Value Growth 2012-2017
Table 90 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 91 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 92 Internet Retailing Forecasts by Category: Value 2017-2022
Table 93 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Expanded Coverage of 4g Internet and Bigger Internet Packages Offered by Mobile Operators Are Expected To Positively Affect Mobile Internet Sales
Expansion of Grocery Internet Retailing Is Also Supporting Growth of Mobile Internet Retailing
VISA Liberalisation for Georgians Travelling To the EU Might Have An Indirect Positive Effect on Mobile Internet Retailing
Competitive Landscape
As of 2017, No Players Within Mobile Retailing
Channel Data
Table 94 Mobile Internet Retailing: Value 2012-2017
Table 95 Mobile Internet Retailing: % Value Growth 2012-2017
Table 96 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 97 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

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