Retailing in Estonia
Broadly speaking, the pandemic has had less of an impact on retailing in Estonia than was feared at the start of the crisis. Most importantly, the country’s economy is set to emerge from 2020 in a far better condition than anticipated. Most consumers have not experienced significant financial problems; the country’s GDP is set to see a comparatively minimal decrease in 2020 and will rebound quickly in 2021. The temporary closure of non-essential retailers in March, and the subsequent restriction...
Euromonitor International's Retailing in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Retailing in Estonia
- Euromonitor International
- March 2021
- List OF CONTENTS AND TABLES
- EXECUTIVE SUMMARY
- COVID-19 impact on retailing
- COVID-19 country impact
- Convenience, sustainability helping shape retail models
- Discounters finally set to arrive in Estonia
- What next for retailing?
- OPERATING ENVIRONMENT
- Informal retailing
- Opening hours
- Summary 1 Standard Opening Hours by Channel Type 2019
- Physical retail landscape
- Cash and carry
- Seasonality
- Christmas
- Midsummer Festival
- Payments and delivery
- Emerging business models
- MARKET DATA
- Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
- Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
- Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020
- Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
- Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020
- Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
- Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
- Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
- Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
- Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
- Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
- Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
- Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
- Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
- Table 15 Retailing GBO Company Shares: % Value 2016-2020
- Table 16 Retailing GBN Brand Shares: % Value 2017-2020
- Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020
- Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020
- Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
- Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020
- Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
- Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
- Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
- Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
- Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
- Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
- Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
- Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
- Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
- Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
- Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
- Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
- Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
- Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
- Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
- Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
- Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
- Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
- Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
- DISCLAIMER
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- SOURCES
- Summary 2 Research Sources
- KEY DATA FINDINGS
- 2020 IMPACT
- Reluctance to go in-store, restrictions on occupancy slows sales growth of modern grocery
- Pandemic accelerates trend to shop locally, avoid large outlets
- Marked uptick in retain innovation driven by virus
- RECOVERY AND OPPORTUNITIES
- Quick recovery, and convenience trends will strengthen over the forecast period
- Arrival of Lidl to make huge splash, as domestic players race to develop resistance strategies
- Strong Estonian tradition of innovation will continue adding value to channel
- CHANNEL DATA
- Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
- Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
- Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
- Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
- Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
- Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
- Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
- Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
- Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
- Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
- Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
- Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
- Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
- Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
- Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
- Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Occupancy restrictions and specialisation tendency hit sales
- Travel bans hit alcohol specialists as Finns forced to stay at home
- Premium position of many retailers helps offset collapse of footfall
- RECOVERY AND OPPORTUNITIES
- Easing of restrictions key to growth, but traditional outlets still need to add value to manage challenge of modern grocery channel
- Alcohol strength will rebuild footfall, concentrate competitive environment
- Sustainability, dietary health, provenance all potential marketing points
- CHANNEL DATA
- Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
- Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
- Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
- Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
- Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
- Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
- Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
- Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Pandemic closures and subsequent protocols see footfall collapse in 2020
- Lockdown upends consumer needs for apparel and footwear, cuts demand
- COVID-19 accelerates e-commerce, strengthens importance of digital strategies
- RECOVERY AND OPPORTUNITIES
- Pureplay e-commerce will threaten growth
- Consumer views on fast fashion set to see significant shift
- Adding value through in-store experience
- CHANNEL DATA
- Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
- Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
- Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
- Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
- Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
- Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
- Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
- Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Sales slow, but back end of 2020 sees strong recovery
- Health worries fail to deliver strong growth in sales
- Travel ban, lockdown hit sales for optical goods stores
- RECOVERY AND OPPORTUNITIES
- Outlet closures will slow growth, but sales will recover as virus fades
- Opportunity for chemists/pharmacies as consumer health awareness sharpens
- Regulatory changes will reform channel
- CHANNEL DATA
- Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
- Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
- Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
- Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
- Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
- Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
- Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
- Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
- Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
- Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
- Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
- Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Pandemic accelerates underlying negative trends
- Curbs on social gathering, work weaken demand for department store offer
- Digital weakness exposed by crisis
- RECOVERY AND OPPORTUNITIES
- Department stores can benefit from sleeker model going forward
- Variety stores meeting wide variety of needs, but face challenges
- Challenges from online, but new models may offer opportunities
- CHANNEL DATA
- Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
- Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
- Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020
- Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
- Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020
- Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
- Table 90 Mixed Retailers GBO Company Shares: % Value 2016-2020
- Table 91 Mixed Retailers GBN Brand Shares: % Value 2017-2020
- Table 92 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
- Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
- Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
- Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
- Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
- Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
- Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
- Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Pandemic restrictions make sales model harder to operate
- Health concerns in Estonia buoy consumer health specialists
- Pandemic strengthens digital use
- RECOVERY AND OPPORTUNITIES
- Consumers open to face-to-face post pandemic
- Turning product representatives into influencers
- Room for new product types in the direct selling channel
- CHANNEL DATA
- Table 100 Direct Selling by Category: Value 2015-2020
- Table 101 Direct Selling by Category: % Value Growth 2015-2020
- Table 102 Direct Selling GBO Company Shares: % Value 2016-2020
- Table 103 Direct Selling GBN Brand Shares: % Value 2017-2020
- Table 104 Direct Selling Forecasts by Category: Value 2020-2025
- Table 105 Direct Selling Forecasts by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Lockdown, anxiety, other restrictions lift e-commerce sales
- Acceleration supported by Estonia’s digital infrastructure, local players emerge strongly
- Grocery coverage grows thanks to crisis, still room for improvement
- RECOVERY AND OPPORTUNITIES
- Strong local industry will see growth, but foreign threats emerging
- Rush back to stores post-lockdown and experiential improvements may slow e-commerce in short term
- Strong opportunities in retail innovation
- CHANNEL DATA
- Table 106 E-Commerce by Channel and Category: Value 2015-2020
- Table 107 E-Commerce by Channel and Category: % Value Growth 2015-2020
- Table 108 E-Commerce GBO Company Shares: % Value 2016-2020
- Table 109 E-Commerce GBN Brand Shares: % Value 2017-2020
- Table 110 Forecast E-Commerce by Channel and Category: Value 2020-2025
- Table 111 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Pandemic helps support explosive growth trends
- Strong digital infrastructure and high levels of trust support switch in 2020
- Leading retailers benefit from preparedness
- RECOVERY AND OPPORTUNITIES
- Push to mobile payments will boost channel
- Convenience of model key to building regular use patterns
- Digital natives must be short term target
- CHANNEL DATA
- Table 112 Mobile E-Commerce: Value 2015-2020
- Table 113 Mobile E-Commerce: % Value Growth 2015-2020
- Table 114 Mobile E-Commerce Forecasts: Value 2020-2025
- Table 115 Mobile E-Commerce Forecasts: % Value Growth 2020-2025