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Retailing in Ecuador

Retailing in Ecuador

Retailing in Ecuador has been recovering a positive trend since 2017, after the national economy suffered a downfall in 2016 driven by low petroleum prices and a strong earthquake, which affected the coastal cities of the country. During this period, VAT tax was increased as an emergency measure, and in general, consumers were resistant to spending their income on other than the necessary products. As a result, many retail categories suffered a strong sales decrease. One of the main actions that...

Euromonitor International's Retailing in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RETAILING IN ECUADOR
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Retailers Are Recovering Sales After 2016 Economic Downfall
Store-based Retailing Captures Most of the Retailing Sales
Online Purchases Increase at Sustained Pace in Ecuador
Sales and Promotions Continue To Be Commonly Used To Increase Volume Sales
Digital Media Improving Retailers' Product Promotion
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 15 Retailing GBO Company Shares: % Value 2014-2018
Table 16 Retailing GBN Brand Shares: % Value 2015-2018
Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Consumers More Confident About Spending More of Their Income
Health and Wellness Awareness Influencing Grocery Retailers
Private Label Products in Supermarkets Show Strong Dynamism
Competitive Landscape
Corporations Maintain Strong Dominance in Wider Retail Market Landscape
Expansion of Convenience Stores, Forecourt Retailers Focused on Higher-income Groups
Aggressive Discounts and Product Promotions Are the New Norm in the Category
Channel Data
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Independent Small Grocers Relevant With Low Growth
Traditional Grocery Retailers Continue To Lead Distribution
Smaller Packages To Maintain Frequency
Competitive Landscape
Personalised Customer Service A Key Advantage for Small Grocers
Increasing Presence of Low-cost Supermarkets Pose Another Threat To the Traditional Channel
Independent Small Grocers Continue To Offer Additional Services
Channel Data
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Apparel and Footwear Consumers More Confident To Increase Expenditure
Globalised Consumers Looking for the Last World Trends
High Seasonality Impacts Sales
Competitive Landscape
Inditex Leads A Highly Fragmented Category
Strong Price Wars in 2016 and 2017 Affect Retailers' Value
Informal Commerce Continues To Affect the Category
Channel Data
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Health Retailers Growing With Prevention Products
Consumers Worry About Personal Image, Taking Care of Their Body and Health
Nesting Trend Amongst Consumers Affects Beauty Specialist Retailers
Competitive Landscape
Econofarm's Sana Sana and Farcomed's Fybeca Lead Amongst Health and Beauty Specialists
Distribution Maintains Its Channel Mix; Internet Retailing Gains Relevance, Albeit With Low Penetration
Discounts and Promotions To Attract Consumers
Channel Data
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Department Stores Boosted by Other Grocery and Non-grocery Sharing Trend
Variety Stores Are the Most Dynamic, Underpinned by Independent Operations
Mixed Retailers Find Interesting, Growing Niche in Home Accessories
Competitive Landscape
De Prati Leads Mixed Retailers Channel
Pycca Department Store Maintains A follower Strategy in Ecuador
Sales Seasons Such As Black Friday Established and Driving Demand in Ecuador
Channel Data
Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 86 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 88 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 90 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 91 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Direct Sellers Recovering From Contraction in 2016
Offer of Additional Categories Could Help Accelerate Growth
Network Marketing Interesting As Direct Selling Method But Has Yet To Incorporate Mass Categories of Products
Competitive Landscape
Yanbal Ecuador Leads Direct Selling Channel
Social Networks Are Becoming the Main Way To Promote Catalogue Products
Direct Sellers Place High Importance on Baby and Child-specific Products
Channel Data
Table 100 Direct Selling by Category: Value 2013-2018
Table 101 Direct Selling by Category: % Value Growth 2013-2018
Table 102 Direct Selling GBO Company Shares: % Value 2014-2018
Table 103 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 104 Direct Selling Forecasts by Category: Value 2018-2023
Table 105 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
E-shoppers Increasing at Sustained Pace in Ecuador
Internet Retailing Yet To Develop Amongst Grocery Categories
Main Prospects for Growth Include Electronics and Apparel
Competitive Landscape
Internet Retailing Sales Concentrated Amongst Mid-high and High-income Groups
Increased Convenience and Low Prices Boost E-commerce Presence
Linio Changes Strategy To Improve Operations in Ecuador
Channel Data
Table 106 Internet Retailing by Category: Value 2013-2018
Table 107 Internet Retailing by Category: % Value Growth 2013-2018
Table 108 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 109 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 110 Internet Retailing Forecasts by Category: Value 2018-2023
Table 111 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Successful Apps Expand Brand and Service Offers
Penetration of Mobile Internet Will Continue To Accelerate
Social Networks Are Main Marketing Platforms for Mobile Retail Apps
Competitive Landscape
Fybeca, the Most Dynamic App in Health and Beauty Categories
Platforms Olx and Mercadolibre Incorporate A Second Floor Space for Small Retailers
Comandato, the Most Highlighted App in Electronics and Appliances
Channel Data
Table 112 Mobile Internet Retailing: Value 2013-2018
Table 113 Mobile Internet Retailing: % Value Growth 2013-2018
Table 114 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 115 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

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