Retailing in Austria

Retailing in Austria

The government’s announcement of a lockdown from 16 March in an attempt control the spread of COVID-19 in Austria included the closure of non-essential retailers and foodservice, while essential services including grocery retailers, chemists/pharmacies, petrol stations and pet shops and superstores were permitted to remain open with social distancing measures in place and face coverings mandatory for all customers and employees. The announcement resulted in initial stockpiling and panic buying o...

Euromonitor International's Retailing in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Retailing in Austria
Euromonitor International
March 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Store closures already evident in Austria pre-pandemic
Mobile e-commerce continues to record impressive growth
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Marginal boost to value sales through convenience stores during pandemic
Convenience stores continues to decline in store numbers due to lack of investment with main focus on rural areas
Highly consolidated competitive landscape between two players
RECOVERY AND OPPORTUNITIES
Undynamic performance predicted for convenience stores over the forecast period
Despite increasing urbanisation and falling store numbers, channel could offer lifeline to older generations
Public debate regarding extended opening hours likely to resume
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
One-stop shopping destination benefits discounters during pandemic
Home seclusion trend results in greater demand for high-quality but affordable ingredients as consumers cook from scratch
Highly consolidated competitive landscape dominated by Hofer
RECOVERY AND OPPORTUNITIES
Dip in sales in 2021, but discounters will continue to maintain loyal consumer base overall
Slowing outlet expansion, with Lidl offering strongest potential for opening more stores
Desire to remain relevant in face of evolving consumer demands will ensure discounters follows latest trends
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling and one-stop shopping trend results in significant surge in sales for hypermarkets in 2020
Home seclusion trend encourages greater demand for fresh ingredients as consumers cook from scratch
Highly consolidated competitive landscape amongst two players
RECOVERY AND OPPORTUNITIES
Dip in value sales predicted for 2021, but channel will return to greater levels of normalisation from 2022 onwards
Outlet expansion likely to remain positive but limited
One-stop shopping concept will remain popular amongst Austrians, but food and drink e-commerce could offer some competition moving forward
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Proximity and convenience benefit supermarkets during pandemic
Home seclusion trend results in greater demand for fresh ingredients due to opportunity to experiment with cooking from scratch
Fairly consolidated competitive landscape where Spar cements overall leadership in value share terms in 2020
RECOVERY AND OPPORTUNITIES
Despite dip in 2021, value sales of supermarkets will remain higher than pre-pandemic levels
Proximity and convenience will remain key driving factors behind supermarkets’ popularity
M-Preis set to make further gains due to geographical expansion
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Further decline for traditional grocery retailers in 2020 as consumers display preference for convenient one-stop shopping during pandemic
Rising interest in provenance and organic produce offered by specialists not enough to offset overall channel decline
Highly fragmented competitive landscape due to dominance of independent operators but organic grocery chain and overall leader denn’s continues to make gains
RECOVERY AND OPPORTUNITIES
Upturn in demand in 2021 set to be short-lived as independents continue to struggle in the face of competition from modern formats
Increasing interest in local origins and organic produce could benefit specialists
Lower decline rate predicted in terms of outlet numbers compared to review period
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Significant losses for apparel and footwear specialist retailers during pandemic due to closure of non-essential businesses
Pandemic only exacerbates increasing trend towards online sales of apparel and footwear
Hennes & Mauritz retains overall leadership of fragmented competitive landscape
RECOVERY AND OPPORTUNITIES
Channel to post overall declining trend despite upturn in 2021, due to greater competition from e-commerce, forcing players to adopt or strengthen omnichannel strategies
Footwear has greater potential for stronger online sales moving forward
Further shrinking of outlet numbers predicted
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic-induced lockdown exacerbates struggles for electronics and appliance specialist retailers
Retailers improve omnichannel presence to address shift towards e-commerce
Media-Saturn strengthens leadership in 2020 and retains store network in unstable operating environment
RECOVERY AND OPPORTUNITIES
Despite upturn in sales in 2021, channel set to return to declining trajectory from 2022 onwards
Further store closures likely as players strengthen omnichannel strategies
Demand for multifunctional devices and smart homes likely to influence services offered by store-based specialists
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Chemists/pharmacies records strongest performance in 2020 with surge in demand for consumer health products following announcement of lockdown
Further shift online for beauty and personal care and VDS during pandemic
Tight competition between overall leaders Dm and Bipa continues
RECOVERY AND OPPORTUNITIES
Rapid recovery predicted for health and beauty specialist retailers in 2021
Chemists/pharmacies will retain dominance but may experience increasing competition over the forecast period
Strong recovery predicted for vitamins and dietary supplement specialist retailers
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Store closures during initial stages of lockdown negatively impact channel although greater interest in gardening due to home seclusion partially offsets stronger decline
Weaker performance for homewares and home furnishing stores, facing growing competition from e-commerce
XXXLutz retains overall leadership despite stronger declines through homewares and home furnishing stores in 2020
RECOVERY AND OPPORTUNITIES
Rapid recovery predicted overall due to pent-up demand
Expanding target audience will ensure stronger performance by home improvement and gardening stores
Weaker performance predicted for homewares and home furnishing stores due to further competition from other channels
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Limited tourism and weak consumer sentiment during pandemic negatively impact department stores in 2020
Kastner & Öhler opens outlet in new geographical location despite challenging conditions
Kastner & Öhler retains dominance of department stores due to strong outlet network
RECOVERY AND OPPORTUNITIES
Quick rebound predicted for department stores depending on threat level of virus and return of tourism
Kastner & Öhler likely to drive further expansion potential
New player entry over the forecast period will offer strong competition
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Department Stores GBO Company Shares: % Value 2016-2020
Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Low value declines for variety stores due to lockdown but channel continues to expand
Variety stores continues to improve perception amongst consumers due to efforts of major players
A number of stores continue with expansion plans despite challenging operating environment
RECOVERY AND OPPORTUNITIES
Rapid recovery predicted for variety stores in 2021
Reluctance to move online despite rise of e-commerce
Search for larger store sizes will influence channel’s overall average selling space
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 163 Variety Stores GBO Company Shares: % Value 2016-2020
Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
2020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
Limited face-to-face selling opportunities for direct selling agents results in declining sales in 2020
Sales agents take creative approach to remaining in contact with customers
Ringana gains leadership from Amway in 2020 due to local origins and natural positioning
RECOVERY AND OPPORTUNITIES
Rate of recovery dependent on threat level of virus and consumer sentiment
Direct selling brands increasingly understand the need to adopt multi-channel strategies
Channel has potential to offer further employment opportunities
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2015-2020
Table 170 Direct Selling by Category: % Value Growth 2015-2020
Table 171 Direct Selling GBO Company Shares: % Value 2016-2020
Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 173 Direct Selling Forecasts by Category: Value 2020-2025
Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Reduced footfall in busy areas due to home seclusion trend results in declines for much of vending in 2020
Tobacco vending bucks declining trend in 2020 as consumers avoid specialist stores
Strongest declines for leader café+co in 2020
RECOVERY AND OPPORTUNITIES
Rapid recovery for vending in 2021 due to predicted higher footfall in public spaces
Further potential for vending to expand
Declines predicted for tobacco vending due to increasing health consciousness
CHANNEL DATA
Table 175 Vending by Category: Value 2015-2020
Table 176 Vending by Category: % Value Growth 2015-2020
Table 177 Vending GBO Company Shares: % Value 2016-2020
Table 178 Vending GBN Brand Shares: % Value 2017-2020
Table 179 Vending Forecasts by Category: Value 2020-2025
Table 180 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend and closure of non-essential retailers during lockdown positively impacts e-commerce in 2020
Pandemic results in greater proportion of first-time visitors to e-commerce
Highly fragmented competitive landscape with Amazon.com Inc strengthening overall position
RECOVERY AND OPPORTUNITIES
Return to greater levels of normalisation in terms of growth for e-commerce from 2021 onwards
Further potential for smaller product categories
New tax law to arrive in 2021 could reduce attractiveness of foreign e-commerce
CHANNEL DATA
Table 181 E-Commerce by Channel and Category: Value 2015-2020
Table 182 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 183 E-Commerce GBO Company Shares: % Value 2016-2020
Table 184 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 185 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 186 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Dynamic growth for mobile e-commerce in 2020 supported by home seclusion trend
Apparel and consumer electronics remain popular categories for mobile e-commerce purchases
E-commerce players also lead mobile sales in Austria
RECOVERY AND OPPORTUNITIES
Despite gradual slowdown, mobile sales growth will continue to outperform overall e-commerce
Untapped potential of mobile e-commerce offers further growth opportunities
Smartphones will continue to drive growth of mobile e-commerce
CHANNEL DATA
Table 187 Mobile E-Commerce: Value 2015-2020
Table 188 Mobile E-Commerce: % Value Growth 2015-2020
Table 189 Mobile E-Commerce Forecasts: Value 2020-2025
Table 190 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Panic buying and home seclusion trend see huge increase in growth for food and drink e-commerce in 2020
Established online grocery sites overwhelmed even before lockdown officially begins
Rewe benefits from consistent focus on improving billa.at while BP announces new partnership with Merkur
RECOVERY AND OPPORTUNITIES
Further growth potential despite greater preference amongst local consumers for store-based grocery retailers
Established grocery retailers likely to continue to drive forward food and drink e-commerce
Discounter Hofer considers entering the food and drink e-commerce space
CHANNEL DATA
Table 191 Food and Drink E-Commerce: Value 2015-2020
Table 192 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 193 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 194 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Ongoing declines for homeshopping but marginal improvement for some categories due to home seclusion trend
Food and drink homeshopping benefits from stockpiling trend during pandemic
Home Shopping Europe gains overall leadership with teleshopping channel HSE24
RECOVERY AND OPPORTUNITIES
2020 boost to homeshopping will be short-lived as channel is set for further declines over the forecast period
Further shift towards e-commerce set to further erode demand for apparel and footwear
Rural consumer base of frozen food deliveries will gradually wane due to rising urbanisation
CHANNEL DATA
Table 195 Homeshopping by Category: Value 2015-2020
Table 196 Homeshopping by Category: % Value Growth 2015-2020
Table 197 Homeshopping GBO Company Shares: % Value 2016-2020
Table 198 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 199 Homeshopping Forecasts by Category: Value 2020-2025
Table 200 Homeshopping Forecasts by Category: % Value Growth 2020-2025

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