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Retail Tissue in Germany

Retail Tissue in Germany

Retail tissue is highly mature and saturated in Germany. Cloth handkerchiefs are no longer used, bidets and other cleaning methods are not common, and cloth napkins have long been replaced with disposable paper products. Despite their maturity, volume and value sales of retail tissue recorded strong growth in 2017, and the main drivers of this positive development were toilet paper and paper towels. Within toilet paper, demand for high-quality products has continued to grow. German consumers par...

Euromonitor International's Retail Tissue in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RETAIL TISSUE IN GERMANY
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Demand for High-quality, Safe and Efficient Products Benefits Toilet Paper and Paper Towels
Growing Environmental Consciousness Has Only A Limited Impact on Retail Tissue
Added Value Even Exists in Mature Environments
Competitive Landscape
Innovation Keeps Brands Afloat in An Environment Dominated by Private Label
Essity Adds Value by Incorporating High-quality Features in Paper Towels
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Executive Summary
Tissue and Hygiene in Germany - A Mature Environment That Still Holds Potential
Success Is in the Detail - Extra Growth Through Premiumisation
the Air Continues To Thin for Leading Brand Manufacturers As Private Label Shares Grow
Tissue and Hygiene Remains In-store
Demographics and Designs Expected To Lead To Further Growth
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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