Retail tissue in Colombia stands out as a very competitive and promotions-driven category and one in which consumers are looking primarily for the optimum price vs benefit ratio. Amidst economic deceleration, local consumers have become more cautious and this has led them to return to smaller pack sizes. The search for price discounts rather than free bonus product in major retail tissue categories such as toilet paper eroded value growth in the category, resulting in negative value growth in th...
Euromonitor International's Retail Tissue in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Retail Tissue market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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