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Retail Tissue in China

RETAIL TISSUE IN CHINA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Higher Purchasing Power Supports the Volume Growth of Retail Tissue
the Average Unit Price in Retail Tissue Keeps Climbing in 2017
the Rising Popularity of Unbleached Tissue Products
Competitive Landscape
Hengan Fujian Holding Maintains Its Leading Position in Retail Tissue
C&s Paper Enjoys Strong Value Growth in Retail Tissue
Essity Sees A Strong Performance
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Executive Summary
Tissue and Hygiene Records Solid Value Growth
Consumer Sophistication Supports Healthy Growth in Tissue and Hygiene
Hengan Fujian Holding Defends Its Leading Position
Internet Retailing and Mother and Baby Specialist Retailers Continue To Gain Share
Consumers Set To Trade Up To Premium Products for Health and Comfort
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Retail Tissue in China

The per capita consumption of retail tissue in China still lagged behind consumption in North American and Western European countries in 2017. This was largely due to low consumption in undeveloped rural markets. Stable economic growth in China and rising incomes supported the increase of retail tissue in volume terms in 2017. Besides the rise in volume growth, migration from toilet paper to facial tissues was also seen, due to increasing purchasing power. Toilet paper remained the biggest categ...

Euromonitor International's Retail Tissue in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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