Retail Adult Incontinence in Nigeria

Retail Adult Incontinence in Nigeria

In 2019, the population of adults with incontinence health-related issues continued to increase, driving demand for adult incontinence products. To respond to the growing demand, an influx of international players continued to be imported to the country, increasing awareness, choice and availability, further driving sales for adult incontinence good. Awareness around incontinence in Nigeria is traditionally low as information is limited, with many consumers feeling embarrassed or ashamed to admi...

Euromonitor International's Retail Adult Incontinence in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Retail Adult Incontinence in Nigeria
Euromonitor International
June 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Growth in 2019 is boosted by growing awareness, reducing the stigma of the products and increasing availability
In 2019, the potential for growth in light adult incontinence products continues to increase
International players increase their growth as the domestic player, Wemy Industries, loses its lead in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within retail adult incontinence
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Growth in 2019 is driven by increasing urbanisation, growing awareness of hygiene products and a competitive product landscape 
The competitive environment remains fierce in 2019, as Hayat Kimya Nigeria and Procter & Gamble Nigeria battle for value share
Retail tissue and hygiene records little impact from COVID-19, however away-from-home tissue and hygiene will experience a gradual recovery over the forecast period
CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024
MARKET INDICATORS
Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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