Retail Adult Incontinence in Nigeria
Sales of retail adult incontinence remained low in 2018, largely due to the low incomes of most Nigerians. Average unit prices remain extremely high compared to alternative products such as sanitary towels. Low awareness, which also contributes to weak sales, is exacerbated by low incomes as many sufferers cannot afford specialist care or even doctors’ advice. Ignorance around product use and availability is also evident. The elderly, who are key consumers, also represent a poorer segment of soc...
Euromonitor International's Retail Adult Incontinence in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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