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Retail Adult Incontinence in Ecuador

Retail Adult Incontinence in Ecuador

One of the main barriers to category entrance is related to psychological rejection of adult incontinence by potential consumers. Many people are not willing to accept the condition of incontinence, and are emotionally impacted by it. Nevertheless, main brands through strong and constant communication are starting to break this barrier, achieving a higher acceptance of the condition, and eliminating the stigmas associated with it. Volume sales show important growth, in relation to other categori...

Euromonitor International's Retail Adult Incontinence in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Retail Light Adult Incontinence, Retail Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RETAIL ADULT INCONTINENCE IN ECUADOR
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Strong Marketing Efforts Increasing Category Penetration
Distribution Opportunities To Increase Sales
Portfolio Offer Increasing
Competitive Landscape
Zaimella Del Ecuador Leads Adult Incontinence
High Media Investment and Point-of-sale Communication
Brand Leaders Drive Innovation
Category Data
Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Executive Summary
Retail Tissue and Hygiene Maintains Slow Growth Pace in 2017
Retail Market Value and Brand Loyalty Strongly Impacted by Discounts and Promotions
Non-mature Categories Drive Value Growth
Supermarkets and Independent Small Grocers Are the Main Tissue and Hygiene Distribution Channels
Conservative Growth Expected Due To Uncertain Economic and Political Scenario
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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