Refrigeration Appliances in Turkey

Refrigeration Appliances in Turkey

Retail volume sales of refrigeration appliances were already on the decline in 2019 due to difficult economic circumstances and ongoing sharp price rises, but with the emergence of the COVID-19 pandemic sales are expected to decline even further in 2020. Some promising activity was seen at the onset of lockdown, but it was not enough to prevent a decline in 2020. For example, in the early stages of lockdown the demand for additional frozen storage space increased as consumers’ visit intervals be...

Euromonitor International's Refrigeration Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Refrigeration Appliances in Turkey
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Onset of lockdown in March 2020 increases consumer need for frozen storage capacity
Economic turbulence results in more price sensitive consumers
Slowdown in housing market results in slowdown in refrigeration appliances
New product development delayed in 2020
RECOVERY AND OPPORTUNITIES
Replacement cycles of refrigeration appliances expected to shorten in the forecast period supporting growth
Discounters may gain importance in the forecast period
Higher demand for freezers likely to continue in the forecast period
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 2 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Freezers by Format: % Volume 2015-2020
Table 6 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 7 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 10 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 18 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 24 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 27 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 28 Sales of Consumer Appliances by Category: Value 2015-2020
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 35 Sales of Small Appliances by Category: Volume 2015-2020
Table 36 Sales of Small Appliances by Category: Value 2015-2020
Table 37 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 40 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 41 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 42 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 43 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 44 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 53 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook