Refrigeration Appliances in Turkey

Refrigeration Appliances in Turkey

Refrigeration appliances experienced drastic decline in retail volume sales in Turkey in 2018 and 2019, parallel with economic downturn in the country and the termination of tax exemptions on various goods, including major appliances, which caused average unit prices to rise sharply in both years. The decline in retail volume sales of refrigeration appliances is expected to continue in 2020, although at a slower rate due to fierce price competition among manufacturers. Positive recovery is expec...

Euromonitor International's Refrigeration Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Refrigeration Appliances in Turkey
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Decline Continues in 2019 Due To Ongoing Sharp Price Rises and Difficult Economic Circumstances
Freezers Performs Best Mainly Due To Ongoing Urbanisation
Popularity of Standard Fridge Freezers Limits Value Growth
Competitive Landscape
Arçelik As Leads Thanks To Its Nationwide Distribution and Brands in All Price Segments
Samsung Maintains Its Position With Further Investment To Expand Its Distribution
Arçelik Launches A Carbon Fibre Fridge Freezer
Chart 1 Arçelik Diamond 283720 Fridge Freezer
Category Data
Table 1 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 2 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Freezers by Format: % Volume 2014-2019
Table 6 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 7 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 10 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 15 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 16 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 17 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 18 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 19 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Executive Summary
Economic Downturn Causes Ongoing Decline in Retail Volume Sales of Consumer Appliances
Value Growth in 2019 Continues To Be Determined by Sharply Rising Average Unit Prices
Arçelik As Remains the Leading Player
Discounters and Internet Retailing Continue To Gain Ground
Revival in Retail Volume Sales of Consumer Appliances Is Expected Over the Forecast Period
Market Indicators
Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 22 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 25 Sales of Consumer Appliances by Category: Value 2014-2019
Table 26 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 27 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 32 Sales of Small Appliances by Category: Volume 2014-2019
Table 33 Sales of Small Appliances by Category: Value 2014-2019
Table 34 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 35 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 36 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 37 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 38 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 39 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 40 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 41 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 42 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 43 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 44 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 50 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 51 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 52 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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