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Refrigeration Appliances in Turkey

Refrigeration Appliances in Turkey

To diminish the negative impact of the sharp downward trend in the exchange value rate of Turkish lira over consumer expenditure, the government opted to pursue a loose fiscal policy in Turkey and activated tax exemption strategies in various commodity groups including major appliances in 2017. Refrigeration appliances benefitted from this development and recorded double-digit retail volume growth accordingly. However, retail volume sales then experienced a dramatic decline in 2018, as average u...

Euromonitor International's Refrigeration Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


REFRIGERATION APPLIANCES IN TURKEY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Refrigeration Appliances Set To Recover Due To Expected Increase in Urbanisation
Average Unit Price Growth Predicted To Slow Due To Fierce Price Competition
Competitive Landscape
Arçelik As Leads Refrigeration Appliances Due To Wide Dealership Network
International Brands Gain Volume Share Due To Expanding Presence
New Product Development With Vestel Retro Series
Chart 1 Vestel Retro Series
Category Data
Table 1 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 2 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Freezers by Format: % Volume 2013-2018
Table 6 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 7 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 10 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 18 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Executive Summary
Consumer Appliances Declines in Retail Volume Terms in 2018
Urbanisation and Increasing Need for Convenience Protects Volume Base at A Certain Level
Small Appliance Specialists Fare Better Due To Softer Decline
Sales Through Emerging Retailing Concepts Record Positive Volume Growth
Consumer Appliances Is Set To Rebound Over the Forecast Period
Market Indicators
Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 24 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 27 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 28 Sales of Consumer Appliances by Category: Value 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 35 Sales of Small Appliances by Category: Volume 2013-2018
Table 36 Sales of Small Appliances by Category: Value 2013-2018
Table 37 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 38 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 41 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 42 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 43 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 44 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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