Reemtsma Cigarettenfabriken GmbH in Tobacco (Germany)
Reemtsma is expected to maintain its current product strategy, which is to cater for all consumer tastes and pockets. It will position its brands in a wide number of areas, such as additive-free tobacco, new flavours and large packs. Over the forecast period the company’s brand strategy will, however, be somewhat hampered by the reorganisation of its production facilities in Western Europe. Because of overcapacity, the company will close its manufacturing sites in Nottingham (GB) and Nantes...
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