Reckitt Benckiser (Sweden) in Home Care (Sweden)
Reckitt Benckiser pursues an innovation-driven strategy in home care, though it is possible that the acquisition of Mead Johnson in 2017 could lead to a shift away from home care and, possibly, the spin-off or divestment of its home care operations.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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