Reckitt Benckiser South Africa (Pty) Ltd in Home Care (South Africa)

Reckitt Benckiser South Africa (Pty) Ltd in Home Care (South Africa)

Increasing consumer interest in home care products is expected to help Reckitt Benckiser South Africa record growth over the forecast period. The company has the ability to be flexible in terms of brand positioning by targeting all consumer groups in South Africa, from low-income to high-income households. In addition, the growing urban population and high levels of pollution in South Africa are expected to help Reckitt Benckiser become a stronger competitor within home care disinfectants. This...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
January 2017
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser South Africa (Pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser South Africa (Pty) Ltd: Competitive Position 2016

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook