Reckitt Benckiser Portugal Lda in Home Care (Portugal)
Due to its importance in Portuguese home care, being the second player with a total 14% of value sales, Reckitt Benckiser Portugal will continue to invest in developing a closer relationship with its clients through communication and product differentiation. It will namely do this in the more relevant categories for the company such as air care where it leads, but also in dishwashing and laundry care.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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