Reckitt Benckiser Plc (RB) in Consumer Health (World)

Reckitt Benckiser Plc (RB) in Consumer Health (World)

Though Reckitt Benckiser Plc (RB) has a long history of leadership in the home care industry, the company restructured in early 2018 by placing health as an equal part of the company’s focus (as a part of the newly constructed division, RB Health). The company has a stated focus around improving sales within its chosen powermarkets and is expected to push a strategy of global engagement around its most prominent and broadest-based brands led by the ever-present analgesic Nurofen.

Euromonitor International’s Reckitt Benckiser Plc (RB) in Consumer Health (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Health industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Reckitt Benckiser Plc (RB) in Consumer Health (World)
Euromonitor International
July 2018
Strategic Evaluation
Competitive Positioning
Category Strategy

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