Reckitt Benckiser’s strategic goal in Morocco is to increase consumer awareness of its products through strong distribution to all cities across the country and innovative advertising. The company also plans to continue to introduce innovative products into the market and thus increase its value share.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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