Reckitt Benckiser Italia SpA in Home Care (Italy)
Reckitt Benckiser Italia performed well in 2016, retaining its position as one of the leaders in home care. One of the company’s main assets is brand equity, and its activities enable it to grow with every competing brand in the Italian market. This tact had been pursued through innovation and advertising campaigns to reinforce consumers’ awareness.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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