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Reckitt Benckiser Group Plc (RB) in Home Care (World)

Reckitt Benckiser Group Plc (RB) in Home Care (World)

Much of RB’s success in the fmcg market in recent years is dependent on its effective brand management, especially in the home care market. Their home care, consumer health and personal care brands have managed to cross various fmcg industry boundaries selling on a multitude of platforms on a global scale. Along with the development of region- or market-specific brands that have the company has boosted its value sales and geographic breadth.

Euromonitor International's Reckitt Benckiser Group Plc (RB) in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Reckitt Benckiser Group Plc (RB) in Home Care (World)
Euromonitor International
January 2016
Strategic Evaluation
Competitive Positioning
Market Assessment
Surface Care
Laundry Care
Automatic Dishwashing
Other Categories
Brand Strategy

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