Reckitt Benckiser Austria GmbH in Home Care (Austria)

Reckitt Benckiser Austria GmbH in Home Care (Austria)

In order to obtain a competitive advantage over its main competitor, Henkel Central & Eastern Europe, in the forecast period, Reckitt Benckiser Austria is expected continue to invest strongly in the research and development of new technologies. Consequently, the company is looking to establish itself more firmly in Austria and assume the leading position in home care primarily through innovation and new product launches. In doing so, it is likely to focus on categories in which it is well-establ...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2017
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser Austria GmbH: Competitive Position 2016

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