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Ready Meals in Tunisia

Ready Meals in Tunisia

Ready meals remains a relatively small category in Tunisia, mainly due to the country’s strong tradition of home cooking. Consequently, demand is mostly limited to single or affluent urban young consumers. However, the category is predicted to continue to record healthy value growth and gain shelf space over the forecast period. Value growth is set to largely be driven by rising unit prices, as well as growing popularity. The increasing cost of fresh food will also drive some consumers towards p...

Euromonitor International's Ready Meals in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Ready Meals in Tunisia
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sales Boosted by Fast Pace of Modern Life and Rising Prices
Demand Being Driven by Higher-income Small Families
Rising Unit Prices Support Demand for Local Products
Competitive Landscape
Strong Brand Image and Investment in Advertising Key To Success
Maghreb Food Benefits From Offering of Wide Product Range
Regular Investment in Innovation Key To Attracting Consumers
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 6 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 7 Distribution of Ready Meals by Format: % Value 2014-2019
Table 8 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 9 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Executive Summary
Packaged Food Continues To Perform Well Despite Economic Challenges
Rising Demand for Convenience Among Expanding Middle Class Boosts Sales
Increasing Prices Fuel Shift To Cheaper Domestic Brands
Grocery Retailers Lead Sales Despite Parallel Market and Supply Issues
Sales To Be Further Boosted by Rising Demand for Convenience
Foodservice
Sales To Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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